After a week of cryptic videos and little-to-no social media presence, Grayscale has finally come around and provided an answer to the question that has been plaguing our minds: “What are they doing?” Fortunately, earlier this morning, the band premiered their brand new single ‘In Violet,’ along with its accompanying music video over on Pop Crush. The premiere also came with the announcement of a brand new album.
For a band that often tackles difficult topics within their lyrics, the discussion of death and grief isn’t all that surprising. However, it’s the way that Grayscale deals with the topics within this particular track that are different from previous works of theirs. There’s an acknowledgment that death is hard to deal with and mourning needs to take place, but also requesting that a celebration of life takes place. Not only is their way of handling these matters new for their music, but the entire track as a whole has a different sound from the Grayscale we’re all used to.
After the release of Adornment back in 2017, fans began to associate Grayscale’s sound with angsty songs that have you screaming every word at the top of your lungs. While ‘In Violet’ still leaves you wanting to shout every bit of the song, it hits more positively. There’s far less angst within the lines. The lyrics beg for the replacement of funeral black with brighter colors. It begs for the exchanging of singing and dancing and happiness between loved ones, instead of tears and sadness. Lead singer, Collin, explains his meaning behind the lyrics and his hopes for his life to be celebrated instead of mourned once he moves on from this world. It’s a beautiful way to approach love, loss, and grief.
“When I die, I want people to celebrate my life and enjoy each other’s togetherness, rather than mourn my death in a miserable way.”
I’ve dealt with a lot of loss and long episodes of grief the past couple of years, and it made me realize how much it can wear on you. When I go, I want everyone to celebrate, sing, laugh, and dress in violet.
Collin Walsh to Pop Crush
In a stunning music video that features those same picturesque views from the cryptic teaser videos, the viewer is witnessing a funeral take place. It begins with a girl, dressed in black, approaching an open casket before realizing the person who is meant to be inside is missing. The church doors burst open and the missing girl is standing in the sunlight, dressed in white. The girls embrace before leaving and approaching a crowd of people, also dressed in white, with the other funeral-goers who are wearing black.
The two groups appear to be friends and family, some of which are earthside and some who no longer are. They reunite while a performance from Grayscale takes place in front of the church. The band disappears behind a violet cloud as the smoke appropriately covers their skin, tinting it purple. The warm glow of the sun likely matches what the viewer is currently feeling. A beautifully done video to perfectly matches the lyrics.
“I’m sick of funeral black
So when I don’t come back
I want you to celebrate, sing and laugh
Bury me in violet
Smile for me when you set me free
Dance the pain away
Trade-in my soul for your grief
The pain away
When I leave this wonderful place“
You can listen to the album in full this August!
Within the release of ‘In Violet,’ it was revealed that this is the second single to come from Grayscale’s sophomore album, Nella Vita, due to drop September 6, 2019. The first being ‘Painkiller Weather,’ which was released back in May, deals with drug use and addiction. The song received mixed reviews from fans, as there were concerns about the lyrics romanticizing addiction. However, most found it to be a very real and honest depiction of what it’s like to love an addict.
Both tracks we’ve heard from the upcoming album have made it obvious that this is going to be a very raw, emotional collection of work. Which, can we truly ever expect anything less from these guys? I’m excited to learn the stories of this new album and era.
Pre-order the album now.
Images and video: Jordan Mizrahi