Good morning, indeed, Good Morning Britain. This morning, the British breakfast show accidentally leaked that they’re not-so-secret stans of Liam Payne. Piers Morgan and Susanna Reid were presented with the ad by Richard Arnold, and accidentally were shown too much.
The pair are seen quite flushed after pictures of Liam’s new, and quite saucy, photoshoot appeared on the screen. The photoshoot campaign, done in collaboration with Hugo Boss, gave a whole new meaning to Liam’s hit ‘Strip That Down,’ in which he was the one stripping down. Not that I’m complaining, of course.
Thankfully, Arnold and Piers laughed off the situation along with fellow Good Morning Britain personality, Charlotte Hawkins.
Piers began the jokes, saying “If a female star was doing this I’d say ‘put your clothes on love’ and I’m saying the same thing about Liam Payne.”
To which Charlotte replied: “That was a bit of a close-up.”
Piers then ended the short comradery with “A little too much of a One Direction.”
Warning: the image below is seriously steamy
The Hugo Boss photoshoot featured Liam and Stella Maxwell stripped down. The ad campaign was so raunchy that Liam himself described it as “soft porn.”
Payne admitted that a lot of tequila was involved in the shoot, as both he and Maxwell were not expecting that much nudity to be involved in the shoot. Liam also revealed that his mom was not pleased with the shoot, telling GQ Hype: “It was a lot of fun to shoot but my mum wasn’t best pleased.” He then added: “There’s this really raunchy shot of me and Stella and I showed my mum. She took one look at it and gave me a clip round the ear.”
When we asked for a Full English breakfast with sausages, this wasn’t quite what we meant. But again, no complaints here.
Were you watching Good Morning Britain when this happened? What are your thoughts on Liam’s Hugo Boss ad campaign? Let us know in the comments below, or tweet us @TheHoneyPop!
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Featured Image Source: Esquire