The music industry is changing. Arguably the world’s best way of communication – we’re talking Music – is not limited to one language only. Coachella has surprised us this year, with a diverse range of Asian Acts with the 2020 lineup of the Festival.
Will Music Festivals be the first ones to take a step and break down the barriers?
Unlike the GRAMMYs, other major events of the music industry in the United States seem to be slowly opening to the world’s market. This time, California’s most famous music festival decided to surprise fans around the globe with a good panoply of Asian acts for their lineup. Well, yes, we could talk about the Portuguese and Spanish speaking acts such as the amazing Pablo Vittar, but that’s not the goal of this article.
But you can read about the whole line up in here.
BigBang and Epik High
Even though last year we were already blessed with BLACKPINK’s amazing performance at Coachella, this year the festival has expanded and is receiving an even broader number of Asian artists.
You probably already heard – especially if you’re a K-pop fan – that BIGBANG is kicking off their highly anticipated comeback at the festival this year as well. However, YG Entertainment’s biggest boy group is not the only act representing Korea at the festival in 2020!
Korean hip hop trio Epik High is also performing at the festival, on the 12th and 19th of April. Tablo, Mithra Jin, and DJ Tukutz have already participated in Coachella back in 2016, though. They were proclaimed to be the first major Korean act to perform in the desert. Epik High is one of the biggest and oldest Hip Hop groups in Korea. They are responsible for inspiring a lot of the current rising artists in the industry, having a wildly respectful career on their resumés.
On Twitter, Tablo expressed his happiness by posting the lineup and tweeting in both English and Korean.
DJ sets include South Korean Peggy Gou – who successfully finished a US Tour last year – and Tokimonsta performing at Coachella. Alongside Yaeji, the electronic singer and producer hinting a new set for her participation at the festival.
Korea is not the only Asian country being represented. Indonesian rapper and singer Rich Brian and singer NIKI are also performing in California for the festival. Both artists are under 88rising and have released albums recently, which are worth your time to check out! Rich Brian and NIKI also shared their excitement to be at Coachella through twitter and Instagram as well.
Under the same label, Japanese singer Joji will also feature at the festival on April 11, 2020, and April 18, 2020.
88rising is also preparing a special stage entitled “Double Happiness”. Even though there’s an expectation for the label’s participating artists to be featured, the details are yet to be revealed!
Even if all three perform mostly in English, the representation and diversity in the acts is still certain to catch the eyes and ears of festival-goers!
Kyary Pamyu Pamyu & Hatsune Miku
Jumping back to acts who most likely won’t sing in English and are also one of the biggest surprises for this year, is Kyary Pamyu Pamyu and Hatsune Miku. Both acts are J-POP sensations and have been in the spotlight in Asia for years. However, bringing them to the West is a new step we weren’t expecting (and we’re not complaining)!
Kyary Pamyu Pamyu is a model and singer and has been on the rise in the Japanese charts, especially after her release of ‘Pon Pon Pon,’ her first major hit. She’s mostly known for her Kawaii (cute Japanese style) and her innocent look.
Hatsune Miku is a different type of success. For those who are not familiar with her, Hatsune doesn’t actually … exist. The star is a Japanese Vocaloid developed by Crypton Future Media and portrays a 16-year-old girl. The character is digitally made and manipulated, even if her voice is based on Japanese actress Saki Fujita. But don’t get distracted by her lack of organic matter, Hatsune is a major success in Japan and is followed by several and very dedicated fans around the country.
She’s been promoting since 2008, with millions earned in the company’s merchandise strategies and sold out arenas for over a decade. Her concert performances are created through the holographic character singing and dancing the designed choreographies.
Last but by no means least – Mongolia’s The HU also appear on the festival lineup. The group mixes traditional Mongolian throat singing with heavy metal, and debuted in 2016. Since then they had major success in Asia with ‘Yuve Yuve Yu‘ and ‘Wolf Totem‘ and have even entitled their own style with Hunnu Rock. Their most recent album is entitled The Gereg, and you should check it out!
Honestly, it makes us so happy to see small changes for a more diverse environment in major events of the music industry. Slowly we have witnessed the rise of acts from Latin, African and Asian origins, bringing a more colorful and open mind set to the stage. And Coachella is setting an example for all other festivals. A Music Festival should be about the diversity in music, and the appreciation of it. Sadly, not all celebrations or ceremonies in the industry are that open yet. We hope for a future where everyone will understand that music is not a division, but a sole language on its own!
If you’re going to Coachella make sure to give these artists a chance!
If you’re still debating and need more information, make sure to follow up with The Honey Pop!
Let us know your thoughts about all of the Asian acts on the Coachella Lineup for 2020 by tweeting @thehoneypop or leaving your comments below!
One more Big Bang? Say boom!
Addicted to K-pop? It’s fine, we got you!
Featured Image by Rita Louren