15-time Grammy-Award winner, producer, and New York Times best-selling author Alicia Keys has been announced as a new collaborator with e.l.f Beauty.

Yesterday it was announced a new groundbreaking lifestyle beauty brand and we cannot wait to get our hands on it! Is it 2021 yet? We need this product now!
Alicia is not just an icon, she is an inspiration. And now, more than ever, the world is craving a vision that is more than skin deep.
Kory Marchisotto
With the passion for bringing light into the world, this new lifestyle brand will give Alicia the chance to have more conversations about inner beauty and wellness.
Wondering how you can get your hands on the line when it launches? Don’t panic because it will be available online and through exclusive retailers.
We are beyond thrilled to leverage our strengths to help realize Alicia’s vision. As it not only aligns with our mission to make the best of beauty accessible, but infuses it with an even deeper dimension.
Tarang Admin, Chairman and CEO at e.l.f Beauty
Never heard of e.l.f Beauty? Let us help you out! They’re a cruelty-free brand that has been around since 2004. You can purchase their products online, and in stores, along with clean specialty retailers. You can learn more here.
Here at THP HQ, we’re so excited about this new collaboration! And we can’t wait to hear from you guys too! Tweet us @TheHoneyPop or find us Facebook. For more lifestyle and beauty information you can click here.
LEARN MORE ABOUT ALICIA KEYS
FACEBOOK | INSTAGRAM | SPOTIFY | TWITTER | WEBSITE
LEARN MORE ABOUT E.L.F BEAUTY
FACEBOOK | INSTAGRAM | TWITTER | WEBSITE
Featured Image Source: Getty Images via Marie Claire