Kenshi Yonezu is not showing any signs of slowing down when it comes to breaking through the global market! As a singer-songwriter and music producer from Japan, the waves he made have been in motion for a while, but now Kenshi Yonezu is ready to storm the charts in addition to launching an exclusive collab!
On August 7th, Yonezu became the first Asian artist to perform at a digital Battle Royale event on the Fortnite server and shot immediately to number one on the worldwide trends on Twitter. His performance was a collaboration to celebrate his long-awaited 5th studio album STRAY SHEEP as well as the music video for “Campanella.” The album itself had been highly anticipated, as it would be his first album in three years; it produced over one million pre-sales.
Once released, STRAY SHEEP dominated the iTunes Charts. The album went straight to number one under the J-Pop category in over 30 countries and hit number one in 54 countries under the J-Pop Apple Music Albums Chart. Within the first three days of release, the album officially sold 509,127 copies, according to Billboard Japan. With the success rate of his album, Yonezu became the highest selling male solo artist for his CD album sales since 2008. To listen to STRAY SHEEP, click here.
If you’re thinking that Yonezus’ success stops at music, The Honey Pop has some news for you. Shortly after his performance, Uniqlo announced an exclusive collaboration with Yonezu. The collaboration would feature Yonezus’ own illustrated designs on shirts that will be available in limited Uniqlo stores in CA and the US as well as being online. To celebrate this collaboration, Yonezu’s self-illustrated album work is on display at the Uniqlo store on Fifth Avenue in New York.
In addition to this, Yonezu will have a campaign in New York City that will display his works in the heart of the city: Time Square. He’ll be featured on the NASDAQ sign, which is located on Broadway & 43rd, as well as another sign on 47th and 7th that overlooks the infamous red bleacher seats. If you’re a New Yorker, take pictures of the sign with Yonezu on it and tag us on Twitter to show us that you’ve spotted him!
Featured Image Source: Courtesy Of Gramophone Media