Black Eyed Peas ‘Band Together’ with Barefoot wine in an exciting new collaboration. The two are banding together to launch augmented reality music experience with a charitable component.
For those of you who don’t know, let us explain what Barefoot wine is. It is one of the USA’s most awarded wine and bubbly brands. Barefoot offers 20 different types of wine that range in price from $6 to $20.
We all know that music and wine are a great pairing, that bring us together with some great conversation. ‘Band Together’ is bringing the two things together blurring the two universal languages in a fun and engaging way. But they will also be benefiting two national non-profits during this current time of need.
Starting today you will be able to scan the QR code on Barefoot and Black Eyed Peas ‘Band Together’ displays in retail locations nationwide for access to the campaign website. From the website, you will be able to gain more information on the movement. You will also be able to enter to win a virtual meet and greet with the Black Eyed Peas.
To win the Black Eyed Peas virtual meet and greet all you have to do is the following:
Sign up for the campaign on the website. Follow @Barefootwine on Twitter and/or Instagram and share their ‘Band Together’ experience using the hashtag #BFTxVIDALOCASweeps and tagging @Barefootwine will receive one additional entry for the meet and greet.
Once you download the new Barefoot Wine AR app consumers that scan the iconic foot logo on their favorite Barefoot bottle, can, or box will hear vocals or instrumentals from the remixed ‘VIDA LOCA’ track by the Black Eyed Peas will play!
For every Barefoot label scanned, a **$1 donation will be made. Donations support Children of Restaurant Employees (CORE), and the American Cancer Society (ACS).
We here at The Honey Pop love the Black Eyed Peas and are excited about this collaboration. We know all the fans of legal age will love it too! It is something fun and different for fans to enjoy while giving back to charity.
**For the duration of the ‘Band Together’ program 9/1/2020 – 12/31/2020, net proceeds (up to $100,000) from Barefoot label scans in the Barefoot Wine AR app will be distributed evenly to Children of Restaurant Employees and the American Cancer Society.
Featured image source courtesy: Barefoot Cellars, Modesto, CA. All right reserved