Halsey, whose most known for her colorful makeup looks not only on red carpets but also daily, is coming out with her very own makeup brand! Now we all can get that “Halsey look” by using her very own products! So let’s have a look at make-u(p) without rules!
The whole project was very mysterious from the beginning. Everything was so under-wraps that nobody even knew what was going to happen. But what exactly is about-face, you might be wondering? Well, long story short, the company claims that “everyone has their own messy, mad, and personal method to becoming their greatest version of themselves, so we make products that are hardworking over hype, designed to celebrate the journey to become every version of us – the ones we end up being, and all of the experimental versions along the way.” Officially, the launch date is January 25th, but some birdie told us you could order it already! Now let’s take a look at the products!
The about-face launch collection embodies Halsey’s style and love of diverse beauty, initially with three distinct franchises – Light Lock, Matte, and Shadowstick. Light Lock includes Stick, Powder, Fluid, and Lip Gloss. The Matte range of velvety smooth, creaseless, high-intensity colors consists of Paint-It Matte Lip Colors, Matte Fix Lip Pencils, and Matte Fluid Eye Paint, as well as a Set and Prime Spray with application sponge for the face. Shadowsticks are precise, multi-tasking cream eyeshadow crayons. The launch consists of 10 product categories (including beauty tools and limited edition cosmetic bags) across 40 SKUs. All about-face products are formulated to be vegan, clean, and cruelty-free. Prices range from $17.00 to $32.00.
many of you know ive done my own makeup for a long time. i believe makeup is about feeling cool, not looking perfect. “about-face” is available for preorder now ✨ https://t.co/0Psz9jTdCO — @aboutfacebeauty pic.twitter.com/wsdqWK2BEW
— h (@halsey) January 4, 2021
So here you can order your new makeup. We like the products because they can be used to get a natural or a more smokey look. Halsey even prepared videos about every product, applying it, and making it look fabulous, so you can have an idea of what they look like.
The fact that it also has a ton of shades, so it can look good on anyone, is one of the best things about this makeup line. Plus, you get a free shadowstick on orders over $20! We cannot wait to get our liquid highlighters, powder, matte lipsticks, BASICALLY the whole collection. You survived 2020, now it’s time to get something nice as a gift to reward yourself. And yeah, before you ask, about-face will be sold direct-to-consumer in the US, Canada, UK, and Europe. What else? The shipping over $35 is covered!
Makeup is an art and art is about happy accidents, not any one ideal of perfection. I always feel the most free when I am creating looks without following any rules. The beauty industry has norms, but I want to encourage people to challenge those standards and allow things to be imperfect and fun.
Halsey, Founder and Chief Creative Officer
Did you see the titles Halsey gained? Wow, we are beyond proud of her. Also, we got something that you haven’t heard of before. This is not the end of the cosmetic line. Even newer products will be arriving on Valentine’s Day; the collection will be including a limited edition matte lip range. So, who is ready for some Anti-Valentine’s Day collection?
Are you going to get something from Halsey’s new line? Let us know in the comments below or on Twitter! Make sure to tag us on Instagram @TheHoneyPOP, so we can take a peek at your gorgeous faces and amazing looks!
Need more Halsey content? Look here.
Featured Image Source: Halsey for about-face via website