Khushboo Malhotra works as a freelance journalist, digital marketing &…
‘Valentine’s Day is here and love is in the air!’
Feeling loved, isn’t that what we all want? Love is a divine feeling that everyone wants to feel and live once in their lives. And with Valentine’s Day being right around the corner, the day that symbolizes and celebrates romantic love, with it comes all the romantic lovey-dovey vibes to tickle you and give butterflies. Although we think that love should be celebrated every day and not limited to only one day in a year, we still have an excuse to express our feelings and commitment to the special someone on Valentine’s Day!
Well, as this day approaches, we begin to feel anxious while deciding what to get our significant other and which surprises to plan and win their heart, or we try to make a plan with our friends (yeah, y’all single people, we feel you!) But keep this in mind, whatever your relationship status is, what matters is to celebrate love – with your significant other, family, friends, and most importantly: self-love. And even if you can be swept up in the romance, don’t forget to treat yourself with a little love! Why wait to receive the perfect gift when you can treat yourself to something you want? After all, you know best which lipstick shade and blush suits you the best, right? So forget the cupid and treat yourself with the perfect beauty gift right now.

Whether you are trying to find the perfect gift for your other half and wandering from store to store confused between expensive jewelry, a pricey bouquet, or a cheesy love card, or if you’re someone who is looking to treat themselves with love this year, we got you! As we all know that beauty gifts are a spectacular choice so below, we have listed down the Valentine’s Day beauty launches this year which can be the perfect gift for someone or to yourself. So amp up your V-day mood and embark on this love affair with us!
PLouise – Love Tapes
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Image: Love Tapes Palette via Plouise -
Image: Love Tapes Palette via Plouise
This Valentine’s, PLouise launched ‘Love Tapes’ eye shadow palette (£42.00) that contains an array of 18 luxurious and vibrant pinks and reds, along with two dazzling highlight reels- Happily Ever After & Once Upon A Time. ‘Love Tapes’ offers a wide variety of stunning love theme shades to escalate your makeup game this Valentine’s Day and glow like never before. This eye shadow palette is the go-to of your makeup kit, so get ready to create masterpieces with this baby, and don’t forget to share them with us!
Natasha Denona- Mini Love Story
Natasha Denona, one of the most reputed and lovable cruelty-free brands in the makeup industry, shared its mini love story with us. The Mini Love Story Valentine’s Day Collection by Natasha Denona features three products- Mini Love Eyeshadow Palette (£22), Love Cheek Duo (Cream Blush and Highlighter) (£38), I Need A Nude Lipstick (shade #36NP Amorosa) (£25). One of the best-themed collections so far this year, this trio has a gorgeous pink aesthetic and sequins in packaging that literally screams love!

The Mini Love Story Eyeshadow Palette is a five-pan palette with new shades in pink and purple tones with different finishes- matte, metallic, and duo chrome. The names in the palette are catchy as they read:- You: Mauvey Gold, Are: Antique Lilac, My: Deep Eggplant, True: Icy Pastel Pink, and Love: Warm Medium Pink. The Love Cheek Duo comes with a cream blush in the shade of Darya and a warm pinkish glow impact powder that will give your skin an outstanding radiance to stand out in the crowd. Lastly, I Need A Nude Lipstick is a medium mauve shade with a pink undertone for a warm hint of pink on your plump lips. It has a lightweight creamy texture to keep your lips hydrated. The collection is available to purchase online on the official website and at Sephora, Beautylish, Harrods, Cult Beauty, LookFantastic, and FeelUnique.
Etude House X Hershey’s Kisses Eyeshadow Palette
If you are still not convinced so far, hang in there because we have got something special for you. Brace yourself, beauty lovers, as Etude House has brought you the sweetest makeup collection of this year by partnering with Hershey’s Kisses (yes, you read that right, that’s your favorite mouthwatering chocolate brand). Famous for high-quality eye-shadows, the Etude House x Hershey’s Kisses limited edition chocolate-beauty collection ($32.90) that includes 4-quad eyeshadow palettes shaped like the classic Hershey’s Kisses chocolates and wrapped in realistic-looking packaging that will tempt you to take a bite. And that’s not all. The collection also includes two compact size eye brushes and mousse tints for you to create perfect makeup looks.
The colors are inspired by chocolate- brown and white, with a perfect blend of wearable shades in matte, shimmer, and glitter finishes- Milk Chocolate, Almond Chocolate, and Special Dark. It is available to purchase on the Korean website and in Singapore from February 3rd.
Kiko Milano- Ray of Love
Roses are red, violets are blue, Kiko Milano’s Ray of Love is perfect for you. The lovable brand has unveiled a limited edition romantic makeup collection to celebrate Valentine’s day this year. Embrace your excitement and wear the look of love with sparkling lip balm, eyeshadow palette 01, and In Love scented mist that comes in a dazzling, classy packaging of pink and golden. This limited collection will make you feel like it’s crafted just for you as its warm pink and rich red tones blend perfectly with your sparkling eyes and flushed cheeks giving you the perfect flirtatious look for your special date night. The collection is available to purchase now in a very reasonable price range of $10 to $21.
ColourPop Valentines Day Collection
Love me, love me not, but we are definitely loving this stunning ColourPop Valentine’s Day 2021 collection, and how can we not when it’s irresistible. Known for its bright colors, and cruelty-free, affordable beauty products, ColourPop is definitely your go-to-beauty brand – from makeup to skincare. With prices starting at just $8 to $24, this is already the 6th collection of the brand so far this year, so you can imagine what wonders ColourPop has in store for us for the rest of the year. The collection includes five pan eyeshadow palettes themed individually which are stunning. It also features a pink heart QT face stamp, three new pressed powder blushes, a heart-to-heart hand mirror, a Pink truffle shimmering dry oil + mini face and body highlighter (Solbody), and ALl nighter mini skincare kit (Fourthraybeauty). So, are you ready to dive into the sea of beauty and love?
Essie Nail Polish

Armor up in the battlefield of love with Essie’s limited edition Valentine’s Day 2021 collection of heavenly hues that will leave any gilded goddess feeling love-struck. Featuring the dazzling and glimmering golden bottle lids of shimmering nail paint shades and a decadent cream that strike a balance between passion and confidence, Essie definitely succeeded in capturing hearts. There is a total of six crush-worthy gorgeous nail polishes in the brand new 2021 collection, five of which have pearl finish and one of them is a creme. From a romantic ‘dusty rose’ to a punchy pop of ‘passionate coral,’ these colors are inspired by a gilded goddess and her confident quest for love.
Have you found the prettiest gift for the beauty lover in your life? What are your plans to celebrate Valentine’s Day this year? Let us know in the comments section below, or you can also tweet to us on Twitter at @TheHoneyPOP! Don’t forget to connect with us on Facebook and Instagram for all the latest updates!
Want to read more about new products? Don’t worry we have you covered! You can read more here!
Featured Image Source: Khushboo Malhotra | The Honey POP
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Khushboo Malhotra works as a freelance journalist, digital marketing & media strategist, and content marketer featured in various global and national media publications and works alongside B2B, B2C, and eCommerce brands. A wide range of her work spans music and entertainment culture, sustainable lifestyle (including sub-niches), and SaaS. She enjoys writing novels and designing screenplays, grooving at concerts, or exploring new fashion and cuisines that tickle her taste buds when she is not working. Have a story? Get in touch: khushboomalhotra24@gmail.com