It’s hard to believe we’re at the halfway point of 2021! Once again BTS are bulking out another year with content, achievements, milestones, and more! Their streak of successful years has yet to be broken and they keep outdoing the previous. Surprised? Not really. Proud? Beyond! We’re looking back at the past six months at seven incredible Bangtan moments we’ve been blessed with so far.
Their Performance On MTV Unplugged
Earlier this year, BTS were the first-ever South Korean band to appear on the iconic MTV: UNPLUGGED series, and boy did they deliver. We were given a stripped-down rendition of several songs from their latest album BE, including their chart-topping singles ‘Dynamite,’ and ‘Life Goes On.’ They also gave a stellar cover of Coldplay’s ‘Fix You,’ and no we are still not over it three months on. It was noted how Coldplay doesn’t often give permission for other artists to cover the song but later praised the septet on social media for the performance. Coldplay are part of ARMY we love to see it.
Making History At The GRAMMYs 2021
This year, BTS were the first-ever Korean artists nominated at The GRAMMY Awards which was such a major moment in music history. Though they didn’t take the award home (this time), it was still such a big win overall. Not to mention their performance of ‘Dynamite’ was of course phenomenal and had the eyes of the music industry and fans alike on them. We are beyond proud of such an incredible achievement and we have full faith that this won’t be their last time impressing The Academy.
Their Billboard Music Awards Triumph
This year was BTS’s fifth year at the BBMAs and once again they triumphed. At the 2021 ceremony, they scooped all four awards they were nominated for: Duo/Group, Song Sales Artist, Top Selling Song, and Social Artist, the latter for the fifth consecutive year. They also debuted their first-ever performance of ‘Butter,’ once again winning the hearts of music fans and beloved ARMY.
Feeding Us Well With The BTS McDonalds Meal
Earlier this year, BTS became the third artist to collaborate with McDonald’s in the Famous Orders series as they shared their order of Chicken McNuggets, Fries, Coke, and two new sauces: Sweet Chilli and Cajun. The limited-edition meal had food fans and ARMY around the world flocking for a Maccies meal and much like their music, BTS once again made history. The sales of McNuggets jumped up by a whopping 250% in Korea, restaurant visits in the U.S went up by 12% over the first seven days of release which overtook the popularity of the Travis Scott meal last year, which increased traffic by 9%. Meanwhile, in the Philippines, McDonald’s sold about 3.5million pieces of chicken nuggets on the launch day of the BTS Meal, which is an estimated 1,000% increase from the chain’s daily average in the region. The BTS impact is truly mind-blowing!
June saw the Bangtan Boys reach their eighth anniversary and to celebrate they held their annual two-week Festa blessing ARMY with exciting new content and concluding with their two-day Muster event. This year was inspired by their song ‘Mikrokosmos’ and once again had lots of surprises in store. We were blessed with OT7 performances of Agust D’s ‘Daechwita,’ and j-hope ft Becky G’s ‘Chicken Noodle Soup,’ as well as a first-time performance of their Japanese song ‘Wishing On A Star’ in Korean. It was a magical weekend affair that unsurprisingly broke records as the event accumulated 1.33 million views from 195 countries/regions from around the world. This broke the previous records held by themselves for Map of the Soul ON:E that took place last October. Basically, BTS are BTS’s main competitors right now.
‘Butter’ Melting Our Hearts in Two
May 21st was the release of BTS’s second English single ‘Butter’ and from the get-go, it was giving ‘Dynamite’ a run for its money. On its first day, the smash single amassed 20.9 million global streams, becoming the most streamed song in a single day in the history of Spotify. It broke five Guinness World Records – taking the band’s total to 23 – including The Most Viewers For The Premiere of Any Video on YouTube, topping ‘Dynamite’ last August, and Most Viewed Music Video On YouTube In 24 Hour. Chart-wise, the pop icons have topped the Billboard Hot 100 chart once again and have remained in the No.1 spot for five consecutive weeks. Out of the 54 songs to launch on No.1, it is the 11th song to remain at the summit in the first five weeks. Not only that, but ‘Butter’ is also the second longest-reigning song from its debut by a group in the chart’s history. We love history makers and ground-breakers!
The release of BTS: The Best
While we’re talking about BTS’s non-Korean songs, they also had their Japanese comeback this year. Their single ‘Film Out’ was released as the title track from their Japanese album BTS: The Best – a compilation of their Japanese songs from over the years – and served as a soundtrack for the Japanese movie Signal The Movie Cold Case Investigation Unit. At the time of release, the accompanying music video rocketed to no. 1 on YouTube’s weekly chart of the most-watched videos globally, It placed as No.5 on the Billboard Hot 100 which made it the first top-five hit performed in Japanese on the tally. It also was the song to make BTS the first musical act to hit the Top 10 in three languages. It also topped the Oricon chart and sold a record 572,000 copies since its release in Japan. Our multilingual kings!
Having accomplished all of this and more in the span of just six months, we can hardly wait to see what the second half of 2021 brings BTS. We’re so excited!
What’s been your favorite BTS moment of 2021 so far? What are you hoping from them for the second half of the year? Let us know down in the comments below or by tweeting us @TheHoneyPOP!
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Featured Image Source: BigHit Music
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Creative Director of The Honey POP. Disney and pop culture enthusiast.