Okay, James Arthur, we see you, king! This new music video is taking a top spot as one of our favorite JA music videos of all time, and with so many amazing ones under his belt, that speaks volumes about how much we adore this video! So, sit down and buckle up because we are about to take you on a wild ride.
His latest single ‘September’ has to be one of the most beautiful songs lyrically that we’ve ever heard, and while we expected the music video to be just as poetic as the lyrics:
Basically, the song is about being a massive fuck-up, but being with the perfect human being who sticks with you. It’s about the undeniable love you have for that person and wanting to start a family with them.James Arthur about ‘September’
What we got instead was an unexpected, quirky visual masterpiece. Filmed in LA and directed by Bryan Schlam, the video tells a story of James’ character dating the daughter of a mafia family, and, as you can imagine, it seems to not be going as swimmingly as one had hoped.
Awkward first family meeting? Check!
Awkward family photos? BIG Check
James Arthur serving up looks? Check!
A hazy James Arthur club performance? Check!
Vocals as smooth as honey? Double-check!
Oh, what’s that? You need help burying a body? He’s got that covered, too!
Overall, the video is quite funny and brought us a nice laugh – we felt like we were watching a comedy movie about the mafia. Most importantly, we decided we want to see James Arthur take on acting for real! He nailed his character in this video flawlessly, and we wouldn’t complain seeing him in a leading role on the big screen. Essentially, this video has everything you could ever want!
Grab your popcorn and check out the video below!
Now that we have thoroughly enjoyed watching that another 9000 times, go and stream the new single here, and keep showing the video some love! One more thing, stay tuned for more James Arthur because his fourth album, It’ll All Make Sense In The End, is set for release on October 8th!
What do you think of the music video for ‘September?’ Which scene from the video is your favorite? Are you excited about a new James Arthur album? Let us know in the comments below or by tweeting us @TheHoneyPOP! You can also hit us up on Facebook and Instagram!
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Featured Image Source: Video still courtesy of Simon Jones PR