As Aurora continues unfolding the newest chapter in her musical journey, we thank our lucky stars she’s taking us along for the ride. Aurora has been dropping hints and building up the aesthetic of ‘Cure For Me’ for weeks now, and the final product is still beyond anything we could have imagined.
The song has a very different sound than what we’re used to from Aurora, but the production value is stunning nonetheless. She wanted to explore new sounds, and ‘Cure For Me’ naturally lent itself to a bolder, more upbeat track. Aurora’s signature soft yet soaring vocals are still present, but they accompany a gradual build to a carnivalesque chorus, encouraging listeners to break free from shame and shut out the haters.
During Aurora’s pre-premiere livestream, which you can watch below, she encourages us to observe and explore the many metaphors she’s hidden in the visuals of the ‘Cure For Me’ video. An exclusive afterparty that she hosted with some special guests also saw her discussing the message after the video’s premiere.
An Exploration of The Visuals
The song is set against dominantly teal and aquamarine coloring, which she’s recently been highlighting on her Instagram. These colors represent an appreciation for the unconventional, finding value in things that are a little bit different, and finding healing in your own uniqueness.
She also places comedy and tragedy masks front and center, highlighting the dichotomy of life, and people themselves; the good and the bad. The religious imagery nicely layers atop the topsy turvy Wonderland vibes of the black & white checkered floors and really serves to deepen her message of acceptance.
Lastly, Aurora said the choreography was inspired by the Futterwacken dance from Disney and Tim Burton’s live-action version of Alice in Wonderland. You know the one.
As funky as the dance may look, Aurora’s version is strangely powerful. Coupled with the vibrant beat of the music, it’s oddly infectious, making you want to dance along, despite how goofy you may feel doing it. “It’s the kind of dance you do when you’re tired of the bullshit of the world,” Aurora said. True dat. The dance effectively communicates her message in and of itself and works perfectly with the sonic energy of the song. It’s also a testament to her directing skills since she took on that mantle herself for this one.
On the song, Aurora posted this really heartfelt message:
Sometimes I feel like the whole world is trying to convince you something is wrong with you. And sadly, often people believe this to be true. It is very scary how easy it is for someone to convince you that you are wrong. Or that you are overly emotional, too strange, and not good enough. And I think it’s about time we shut those voices out. Because in no way should anyone convince you that you are not worthy We should be allowed to be human. And we don’t need a cure for it.
She lets us know that this song is for anyone who’s ever been told that they’re too loud, too quiet, not enough, too strange, or need to change. It’s about celebrating all the differences from skin color, to religion, to sexuality that make us each uniquely perfect. She hopes this song will promote self-love and encourage us to fight for ourselves, and we think that’s a beautiful message.
Aurora will be returning to the US this fall for a few sold-out shows. You can find tickets here.
Featured Image Source: AURORA’s Official Youtube