No one’s bigger, bolder or badder than Tierra Whack, so it’s only fair to assume that any mascara she has a hand in creating will be the same. She’s joined forces with e.l.f. to produce the latest, loudest mascara that’s sure to turn heads, and render your falsies old news.
We know half of y’all have been donning your finest attire to go grocery shopping recently. The aptly named Big Mood Mascara will no doubt help you up your style game even more. It promises to deliver larger-than-life lengthy lashes that turn any mundane task into a glamorous modeling opportunity. If you need proof, watch Tierra strut down the grocery aisles like a high fashion runway, eyes popping, confidence soaring. Even the produce takes notice!
Btw, that playful beat propelling the campaign video is Tierra’s newly-released single, ‘Walk The Beat.’ A lyrical ode to her favorite fashion designers, ‘Walk The Beat’ sounds like something you’d actually hear the models strutting down the runway to at a high-fashion runway show. Tierra’s energy, style and creativity shine through in the single and those qualities are exactly what provided the driving forces behind Big Mood Mascara.
I’m obsessed with Big Mood Mascara, and the bright metallic packaging matches Tierra’s style.Camille Lawrence, Tierra’s makeup artist
Big Love, Big Style, Big Deal
Like Tierra Whack herself, Big Mood Mascara is bigger in every way. Its creamy formula produces mega volume by hydrating and lifting your natural lashes. The dense bristles build a bold, intense midnight color while the applicator’s special hourglass-shaped brush head separates each lash. Basically, the unique shape ensures that you build up a really, really defined look. To complete the finish, infused jojoba wax holds each lash securely in place, and to top it all off, the mascara only costs $7! It’s got all the benefits of a false lash effect without the hassle!
You don’t need a special occasion to wear your favorite mascara. The vegan formulas are available in black or pitch black so Big Mood works perfectly for either a trendy everyday face or a bold night look.
Going big also calls for going international. In addition to the e.l.f. online store, Big Mood Mascara is available at Shoppers Drug Mart in Canada and select stores across Europe, namely Douglas’ and Superdrug. It will also launch at Boots on August 11.
As a proud Philly native, Tierra’s heart is always with her hometown. That’s why she and e.l.f. are commemorating Big Mood‘s launch with a $25,000 donation to Women’s Way of Philadelphia, a nonprofit dedicated to mobilizing organizations and individuals for gender equality, equal opportunity, and empowerment for women and girls.
Turn heads like it’s nobody’s business with Big Mood Mascara, and stream ‘Walk The Beat,’ Tierra’s new single, here!
Will you be checking out Big Mood Mascara or its bundle? Let us know in the comments below or by tweeting us at @TheHoneyPOP! You can also find us on Instagram and Facebook, so tell us what you think of Tierra Whack’s latest single on there.
Featured Image Source: E.l.f. Cosmetics, Edited by Serah-Marie Maharaj