The Rise of In-Game Concerts

The Rise of In-Game Concerts

Who hasn’t missed going out or attending a concert with their friends, having fun, and dancing to great music during the lockdown? THP surely did, which is why we believe In-Game Concerts to have been a once-in-a-lifetime experience of being in a crowded venue listening to live music while sitting at home! Is it, however, here to stay?

Image Source: Songkick

What Are In-Game Concerts?

Even if you’ve never played Fortnite, Minecraft, or Roblox, you’ve undoubtedly heard of In-Game Concerts, which are video game music concerts. An all-singing, all-dancing live concert experience, just like the ones you’ve seen and enjoyed in person. The main distinction is that it is fully virtual and takes place within the confines of an online gaming environment.

While still a relatively recent feature, in-game music performances are quickly becoming one of the most popular ways to bring the player community together. Fortnite arranged for a set time and placed in the game world, where players gather in large numbers to witness a virtual avatar of their favorite artist performing in real-time.

Image Source: Marvin

The First In-Game Concert in Fortnite

Marshmello‘s concert was the first In-Game Concert ever held in Fortnite before the lockdown. With a total of 10.7 million people in attendance, this event transformed Fortnite from a third-person shooter to a music arena, and it became Fortnite’s biggest event ever at the time.


The Rise of In-Game Concerts

Numerous artists have followed Marshmello’s lead in In-Game Concerts, and the success has been enormous! The results in terms of increasing engagement are undeniable. Travis Scott‘s track with Kid Cudi surged to the top of Spotify’s streaming charts within 24 hours of his enormous Fortnite concert, earning roughly 7.5 million listens. Nobody can deny that live streaming virtual shows will continue to be a major focus in the future.

Ariana Grande was the most recent artist to have had a lot of success with In-Game performances. The event began differently than previous Fortnite concerts in that it was about more than music. Players were taken through a gateway where they saw glimpses of some of the game’s major events, following a succession of mini-game experiences, before Ariana Grande’s big entrance. Grande wore a dress composed of shards of glass and looked like a Fortnite avatar stunning as usual.

Music fans all around the world can now expect to see some of their favorite performers from the comfort of their own homes. Since In-Game Concerts appear to be here to stay and will continue to be a tremendous hit.

We’d be delighted to hear from you! How do you feel about In-Game concerts? Do you believe they’ll ever be able to replace real-life concerts? Let us know in the comments section below or on Twitter @TheHoneyPOP! You can also find us on other media platforms such as Facebook and Instagram.

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Featured Source Image: The Verge

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Jennifer Pinto

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