Superstar Jennifer Aniston is an internationally acclaimed sensational icon who has been ruling our hearts for years. The actress, producer, entrepreneur, and renowned hair influencer is making waves with her newest business venture, LolaVie. This successful launch marks her in the growing list of celebrities that own beauty brands, such as Selena Gomez, Alicia Keys, Jennifer Lopez, Rihanna, Victoria Beckham, and others. Jennifer’s iconic layered pixie cut, aka Rachel’s haircut, inspired millions of people around the world in the early 1990s, and even after two decades, her timeless aesthetic continues to inspire a whole new generation!
Jennifer’s hair-care expertise is evident in LolaVie’s debut product, ‘Glossing Detangler,’ which nourishes and detangles hair effortlessly. Despite this being her first venture into the beauty industry, she has dabbled in the beauty and wellness industry, including holding a minority stake in Living Proof and serving as a brand ambassador for the skincare brand Aveeno. Since last year, she has been serving as the chief creative officer at collagen-based ingestible brand Vital Proteins where she assists in product development and advertising.
LolaVie: Naturally You
Jennifer Aniston has been working on her dream of building LolaVie for years. Having a bad hair day is frustrating for many people, and she is no exception. The inspiration for LolaVie came from her own everyday hair necessities. She was looking for a solution to solve this problem, be environmentally friendly, and benefit everyone. As she pointed out, the biggest challenge she faced was curating a product that would accommodate all hair types since everyone has a different hair type and care routine. After she tested every sample personally and sought feedback from friends, her journey of trial and error came to a fruitful end. She achieved the perfect solution that was both sustainable and guaranteed long-term benefits. LolaVie is a seamless fusion of nature, science, and innovation. Jennifer has been the driving force behind the brand, overseeing everything from product development to marketing to creative direction. With the help of her team, she has spent countless hours making sure formulations are of the highest quality.
Undoubtedly, she was beyond ecstatic to unveil her long-awaited creation to the world. She made the announcement on her Instagram account saying,
Hi world! Meet @Lolavie. This project has been in the works for a long time and I’m so excited to finally be able to introduce it to you. So much hard work from our incredible team went into making this line — and we’re really proud to say it’s been made WITHOUT all the bad stuff… we’re paraben-free, silicone-free, sulfate-free, phthalates-free, gluten-free, vegan… and of course CRUELTY-FREE, because we love our animals. Our very first product releases today, but there’s so much more to come. In the meantime… Enjoy!!❤️
Jennifer Aniston via Instagram
LolaVie is a direct-to-consumer company dedicated to being vegan and cruelty-free. All products are free of silicones, parabens, sulfates, phthalates, gluten, and preservatives. The rest of the products will roll out sequentially, but all will feature LolaVie bond technology and bamboo essence. LolaVie bond products contain chia seeds to promote healing and prevent future deterioration. Also, it is invested in the idea of upcycling, thus, boosting its products with bamboo essence used as a sustainable and active ingredient that makes the brand stand out from other beauty brands. Their commitment to the planet earth and giving back to society is really admirable. Lastly, LolaVie has selected sophisticated monochromatic packaging that is recyclable, so be sure to read the instructions on recycling it before throwing it away.
‘Glossing Detangler’ (5.0 OZ/150 ML | $25.00)
To summarize, ‘Glossing Detangler’ can be perfectly described as “a drop of attitude, a pinch of flair, a dash of science and a sprinkle of nature.” This lightweight detangling spray contains 99% naturally derived ingredients, including a vegan thermal shield, lemon extract to enhance shine, superfruit complex, vegetable ceramides, and chia seeds to provide protection. In addition, fermented minerals are added to the product since they absorb into the skin and support healthy-looking hair.
This product enables you to style wet or towel-dried hair by spraying on damp hair and brushing gently. The LolaVie bond technology helps to protect the cuticles for sealed and stronger strands. It can be used as a primer and protector before heat styling. Use it daily after cleansing and conditioning for best results. In addition, the product can be used delicately on dry hair for hydration, shine, and flyaway control. This product has already received rave reviews, which you can read here. It is available to purchase online from the website directly!
We’re definitely in the queue to place our next order as soon as possible, what about you? Have you tried the product yet, and if so, did you like it? Are you interested in what the brand has in store for you next? Let us know your thoughts in the comments section below or tweet us at @TheHoneyPOP!
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Featured Image Source: Jennifer Aniston via LolaVie Website
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Khushboo Malhotra works as a freelance journalist, digital marketing & media strategist, and content marketer featured in various global and national media publications and works alongside B2B, B2C, and eCommerce brands. A wide range of her work spans music and entertainment culture, sustainable lifestyle (including sub-niches), and SaaS. She enjoys writing novels and designing screenplays, grooving at concerts, or exploring new fashion and cuisines that tickle her taste buds when she is not working. Have a story? Get in touch: firstname.lastname@example.org