Bring Me The Horizon have done it again with their infectious, new single ‘DiE4u!’ We are still recovering from an hour-long sesh of banging our heads in the air. And it’s only a matter of time before you fall in line too. So go ahead and check out the song right now!
A hard-hitting, electronic-laced pop-rock track, ‘DiE4u’ is a proper earworm. The lyrics primarily convey the turbulence in a toxic relationship, and the varying energy in the song aptly justifies that. Recorded remotely during the pandemic with frontman Oli stuck in Brazil and keyboardist Jordan in the UK, ‘DiE4u’ joins Bring Me The Horizon’s flawlessly crafted Future Emo masterpieces. They’ve proved their sonic versatility and consistent dynamic composition across genres once again. And those vocals – holy smokes, they are to die for!
‘DiE4u’ is a song about toxic obsessions, vices, and things you can’t kick. I think a lot of people went through very similar struggles while in lockdown, coming face to face with yourself and seeing who you really are and what’s important.Frontman Oli Sykes on ‘DiE4u’
“This Isn’t Love, This Is A Car Crash … “
Like absolute kings, Bring Me The Horizon also dropped a cinematic music video for ‘DiE4u,’ directed by Oli himself. In the aesthetically brutal visual that looks like it has been pulled straight out of a suspense-thriller Hollywood movie, Oli has reimagined a ravenous environment. Shot in Kiev, set in a post-apocalyptic nightclub dubbed Club Hellhole, the video carries a mind-blowing performance by the band amidst cyberpunks and voracious vampires. We, here at THP, have danced along to ‘DiE4u’ all day, and we would gladly do it all night. Watch the music video below:
The song is a triumphant and emotional one for me because it was a time of realization to kick the things that were no good and to take the choice in bettering myself. It also connects to a deeper theme about us as a society, and how we need to look at the way we treat ourselves, each other, as well as the world.Frontman Oli Sykes on ‘DiE4u’
With bangers like this, the band’s stratospheric rise is set to continue well into next year and beyond. And we’re so here for it!
Did you enjoy Bring Me The Horizon’s new single ‘DiE4u’ as much as we did? Which lyric hit you the hardest? Let us know everything in the comments below, tweet us @TheHoneyPOP or talk to us on Facebook and Instagram!
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Featured Image Source: Reece Owen