e.l.f. Cosmetics has released yet another excellent skincare collection, and this time around, the company is committed to preserving clean beauty with its Pure Skin goals.
Hello… we have good news for all you skincare enthusiasts and those seeking flawless, radiant skin without breaking the bank this year. e.l.f. Cosmetics has unveiled a new skincare collection, Pure Skin, which is dermatologically developed and highly effective, yielding impressive results. We are completely enamored with this brand-new collection and can’t wait to get our hands on it.
With its latest skincare collection, e.l.f. Cosmetics is determined to maintain its commitment to clean beauty and offers unparalleled value, thus setting a benchmark in the industry. It prides itself on providing the highest quality premium cosmetics and skincare products at really affordable prices to suit the needs of all consumers. Furthermore, all its products are innovative, vegan, cruelty-free, sustainably sourced, and free of toxins like parabens, phthalates, sulfates, etc.
Before we get into that and move forward, let’s take a closer look at what clean beauty even means.
What is Clean Beauty?
“Clean beauty” has become a buzzword in the beauty industry and is gaining traction with consumers. There is no single definition of clean beauty as it encompasses a broad spectrum of factors. Essentially, it refers to skincare products that are free of harmful ingredients and emphasize natural ingredients over synthetic, toxic ingredients that are considered unsafe for consumers and the environment. Clean beauty is not another wishy-washy word for greenwashing or sustainable practices. It is not just another recent fad or modern luxury but a necessity for the environment and consumers alike.
For over a decade, the beauty industry has undergone a constant revolution, shifting the landscape and reshaping the industry- driven by digital-savvy millennials and Gen Z- who are increasingly socially aware and oriented toward sustainability. Do you remember back in the day when your mom and aunts sought out cheap, pretty, smudge-proof lipsticks and other beauty products with attractive packaging and beauty brands satisfied their impulses with the empty promises of ever-lasting youthful perfection? Compared to today, doesn’t it seem like a bygone era?
Consumers are no longer only interested in pretty packaging. They research whether or not a product is sustainably sourced, inclusive, vegan, cruelty-free, clean, etc. They do not want to follow changing trends but rather remain authentic without becoming clones of the influencer culture. People are becoming increasingly socially and environmentally conscious, making clean beauty practices essential. Clean brands strive to minimize their carbon footprint by adopting cleaner manufacturing processes, eliminating toxic substances, and recycling, thus reducing emissions and deforestation and serving the community better. It’s a win-win solution for both us and our green planet.
Back-to-Basics Pure Skin Care
With Pure Skin, you’re going back to basics with your skincare routine, and it’s for the better. As of now, the ‘Pure Skin’ range by e.l.f. Cosmetics consists of three products for an effective daily skincare regimen: a mild cleanser, a hydrating toner, and a creamy moisturizer, all of which are fragrance-free and non-comedogenic, allowing your skin to breathe. The products contain ingredients such as oat milk, niacinamide, allantoin, ceramides, and hyaluronic acid that deeply hydrate, nourish and soothe your skin. These help to moisturize the skin, tighten pores, diminish breakouts, and even tone the skin for a radiant, youthful appearance.
We often complicate our skincare routine by overusing products or neglecting their importance by procrastinating. To ease your day while getting rejuvenated, glowing skin, spend a few minutes and indulge yourself in these three simple steps- cleansing, toning, and moisturizing. While cleansing will help you open pores and remove dirt, oil, and impurities from your skin, toners will boost hydration and enhance your skin’s radiance. Then seal the hydration in by applying a creamy moisturizer.
Browse the products below and add them to your shopping cart. Don’t miss out!
Pure Skin Cleanser ($9.00)
With the Pure Skin Cleanser, you get a non-foaming, mild cleanser that thoroughly cleanses your skin and removes impurities. With it, your skin looks and feels refreshed and nourished instantly, as it effectively removes dirt, oils, and impurities and gently pampers your skin. Your skin no longer needs harsh chemicals that strip it of natural oils and moisture and leave it looking dry, rough, and cracked. The product has a clean formulation, is packed with ultra-nourishing ingredients, and is non-comedogenic, allowing your pores to breathe and not become clogged. It leaves your skin supple and clean without causing any irritation after using this facial cleanser every day. Use it twice a day and gently massage one or two pumps of cleanser onto damp skin, rinse and pat dry.
Pure Skin Toner ($9.00)
The Pure Skin toner smoothes and evens out the appearance of your skin giving it a radiance booster. In the winter, your skin is more prone to dryness and breakouts, and thus, tend to gravitate to products that are gleaming and creamy. However, this pre-moisturizer skincare step may help you combat winter dryness. This facial toner seals the moisture and maintains the barrier without stripping away the skin’s natural moisture. You’ll love this soothing, refreshing, and hydrating facial toner enriched with skin-friendly ingredients that promote nourishment for a glowing, radiant complexion everyone will envy. It’s an ideal product to incorporate into your daily skincare routine when used twice a day (morning and night). People usually skip the toner or complain about getting dry skin, but this e.l.f. Cosmetics’ Pure Skin facial toner is your one-stop for all that makes it a must-have. Use it after you have cleansed your face, and apply your facial toner to the skin with a cotton pad or your hands, avoiding your eye area.
Pure Skin Moisturizer ($12.00)
The Pure Skin moisturizer is a blessing in disguise and an absolute necessity for achieving flawlessly hydrated and supple skin. It’s a miracle for those looking for a quality product that doesn’t break the bank while delivering excellent results. Thanks to this lightweight, nourishing moisturizer serving all skin types, you won’t have to buy multiple cream products to meet your skin’s needs. Infused with potent skin-nourishing ingredients, this adds a plump, velvety, and radiant appearance, balances your skin tone, and soothes you with a delicate touch. As it gets absorbed into the skin deeply, it effectively hydrates and is non-comedogenic to allow your skin pores to breathe. It is ideal for everyday use, replenishing your skin’s natural moisture. With its non-greasy and non-fragrant formula, it is perfect for wearing makeup on, giving you a flawless, radiant complexion that glows from the inside out.
Where To Buy?
‘Pure Skin’collection by e.l.f. Cosmetics is available to purchase online from the company’s website here. In addition, it can be purchased in-store and online at leading retailers in the U.S., such as Target, Walmart, and ULTA Beauty. Hurry up, what are you waiting for?
Start using these fabulous skincare products right away to achieve your glowing skin goals for this year. In addition to being great for self-care, these products make excellent gifts for a friend or loved one passionate about skincare. It would also make a great gift for Valentine’s Day, which is right around the corner. So, if you’re still thinking about what to buy your partner, or even if you just want to pamper yourself, take advantage of these.
Which product are you most eager to try? If you have tried any of these already released products, what are your thoughts? Comment down below or tweet us at @TheHoneyPop! Want the daily drip? Get the latest pop culture news and inside scoop by following us on Instagram and Facebook!
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Khushboo Malhotra works as a freelance journalist, digital marketing & media strategist, and content marketer featured in various global and national media publications and works alongside B2B, B2C, and eCommerce brands. A wide range of her work spans music and entertainment culture, sustainable lifestyle (including sub-niches), and SaaS. She enjoys writing novels and designing screenplays, grooving at concerts, or exploring new fashion and cuisines that tickle her taste buds when she is not working. Have a story? Get in touch: firstname.lastname@example.org