GRAMMY-nominated HAIM is a popular, contemporary LA-based pop-rock band comprising three talented and musically versed sisters, Este, Danielle, and Alana Haim.
The band recently shared a brand new, vibrant song, ‘Lost Track,’ intensely intoxicating and compelling enough to make you lose track of time while feeling immersed listening to this song and savor every note and its beauty.
‘Lost Track’ follows the success of ‘Cherry Flavored Stomach Ache’ from The Last Letter From Your Lover. Written by HAIM and co-produced by Danielle Haim, John DeBold, and Ariel Rechtshaid, the single arrived with a characterizing, captivating music video helmed by their long-time collaborator, Paul Thomas Anderson.
“Laugh when I’m still cryin’/ yeah, you know the deal
Burnt but it’s still frying’ yeah, you know the deal
Can’t redeem my love at such a steal“
‘Lost Track’ is yet another masterpiece, showcasing the band’s flawless synchronicity, unparalleled talent, and masterful musicianship. The idea for the single came up while shooting for a recent magazine cover shoot, sparking an old idea and a lyric, “I’ll never get back what I lost track of,” that HAIM wrote over a year ago, giving birth to this track.
The song adorns lush, sultry harmonies brimming with substance, seamlessly blending with slick vocals, deep, squeaky notes, lush, intricate chord progressions, and an impeccable chorus backed by beautiful instrumentation. Their voices and talents complement each other so perfectly that it’s like heaven on earth. It’s beyond words!
Listen to the track here!
HAIM is renowned for its outrageously energetic and entertaining live music performances that are more rock-oriented than pop studio sound. It leaves a powerful reminder that rock music is a timeless art form – not dead or outdated but still alive and kicking. Their music repertoire is extensive and flawless, catering to all fancies, desires, and moods, and infused with an intoxicating pop-rock flavor that will make you want to get grooving.
As HAIM is planting its roots in the industry, the trio is finally getting its well-deserving due diligence. From being GRAMMY-nominated to collaborating with Taylor Swift twice to selling out tour dates, the band is just gaining attention as people are discovering their raw, authentic talent as they strive to make a name for themselves. If you are not already adding them to your playlist and jamming all night long, then what are you even doing?
The music video follows the trio posing as elite socialities at an exclusive country club, seated at a table, and engaged in their dreary everyday routines. HAIM prepared this bedazzling video scrumptiously for you to enjoy, as it hypnotizes almost instantly, as the captivating visuals and soul-stirring vocals captivated us from the very beginning. What’s even more interesting is that this music video premiered in theaters before the screening of Academy Award-nominated Licorice Pizza, starring Alana Haim, alongside her sisters and parents, in a screen-sharing debut. Alana exceeded expectations with an outstanding performance, resulting in rave reviews and accolades.
We had that line written for the last year but could never figure out what to do with it. We kept writing it down, not knowing where it should live. Cut to PTA shooting the Director’s cut issue for W magazine with our baby sister on the cover! An opportunity arose to do a quick music component while shooting the story. Paul mentioned having the book Appointment in Samarra as a possible direction. So we did some digging around the book and were inspired by the scene where the main character throws a drink in someone’s face at a country club.See Also
HAIM on the making of ‘Lost Track’ via Instagram
Watch the music video below:
Want to read more articles on your faves? We got you covered!
What's Your Reaction?
Khushboo Malhotra works as a freelance journalist, digital marketing & media strategist, and content marketer featured in various global and national media publications and works alongside B2B, B2C, and eCommerce brands. A wide range of her work spans music and entertainment culture, sustainable lifestyle (including sub-niches), and SaaS. She enjoys writing novels and designing screenplays, grooving at concerts, or exploring new fashion and cuisines that tickle her taste buds when she is not working. Have a story? Get in touch: firstname.lastname@example.org