The dream has finally come true for Kelsea Ballerini!
Kelsea Ballerini may wear many hats — she’s a GRAMMY-nominated, multi-award-winning, and multi-platinum country singer-songwriter, record producer, author, and social media influencer — and now she is stepping into the beauty realms and taking center stage with this massive dream beauty collaboration. Kelsea has become the newest face of beloved American makeup and beauty brand, COVERGIRL!
Kelsea will star in the upcoming COVERGIRL collection, which will launch this spring, and she will join the brand in a multi-year engagement. Consider this a massive sweet treat for all her fans and beauty enthusiasts, as this will not be a one-off engagement. She will deliver more inspiring beauty content and fodder for our beauty needs in the upcoming years, thanks to COVERGIRL.
COVERGIRL is the largest makeup brand to receive the Leaping Bunny Certification from Cruelty-Free International. It is perhaps one of the most well-known and respected American cruelty-free, sustainable beauty brands. It explores the realms of beauty by breaking down all the barriers and empowers individuals to celebrate their individuality, diversity, creativity, and freedom of self-expression.
Its iconic tagline, “Easy, Breezy, Beautiful,” entrusts everyone to embrace their own inherent beauty and create their own visions using the makeup they desire as they see fit.
Kelsea expresses her true self on and off the stage and lends her voice to causes that are important to her, like using cruelty-free beauty products, a value we at COVERGIRL hold close as a Leaping Bunny certified brand. We’re so excited to have Kelsea join an iconic line-up of COVERGIRLs who share the same passion for accessibility, inclusivity, and individuality.
Stefano Curti, Chief Brands Officer, Consumer Beauty at Coty, home to COVERGIRL.
Kelsea is still trying to grasp the significance of this milestone in her life. She has been a fan of COVERGIRL for as long as she can remember, and feels elated to be given this massive opportunity. During her teen years, COVERGIRL mascara was a makeup staple for her, and she manifested the desire to work with the brand by writing in her journal at only 14.
Makeup is another creative outlet for me, and I’ve always said [that] if I wasn’t doing music, I would probably be a makeup artist! I’m excited and honored to partner with COVERGIRL, and I can’t wait to share more about my favorite products from the brand.
Kelsea Ballerini for COVERGIRL
Guess manifestations do work and can help you make your dreams come true, huh?
As a reigning country queen, Kelsea has proven her power and charisma through her music so many times, and the same is true for her latest single, ‘HEARTFIRST.’ The song is sheer bop as she sprinkles her trademark lively, vibrant, infectious chorus infused with breezy vibes and her mellifluous vocals.
This will be on repeat throughout the summer as jam, hum, and groove to this sugary fix. She has consistently made history by becoming the only female country artist to log three consecutive number-one singles from a debut album.
The stellar combination of insane talent and gorgeousness is impossible to resist. Kelsea Ballerini is like an open book on her Instagram as she shares glimpses of her life, failures, and triumphs of her career and shares a beautiful, loving bond with her fans. However, it’s time to unfurl a new chapter and delve into her romance within the realms of beauty and makeup. Since she always strives to be candid and true to herself without faking a persona, she has resonated well with beauty enthusiasts all over the world.
Although Kelsea has inherited gorge genes and has flawless skin that doesn’t need a tinge of makeup, she is a beauty lover and is passionate about makeup. Kelsea is constantly experimenting with fun, bold, and trendy makeup looks to enhance her creativity, boost her confidence, and feel at her best. Her Instagram feed is chock full of her glowing, stunning, and sun-kissed photos, radiating like a diva as she is.
Enhancing her stage presence during her concerts, she usually opts for bolder fashion, makeup, and hair, adding to her sizzling glimmer. She prefers to keep things natural and minimal in her daily routine while focusing more on skincare, allowing her skin to breathe, feel fresh, and nourished. In a 2016 interview with InStyle, Kelsea shared her best beauty advice: “Always wash your face before you go to bed—skincare is key.” Oh, we swear to live by this.
To commemorate this beautiful collaboration, we looked at some of Kelsea’s most beautiful moments through her pictures that prove why she is worthy of becoming a COVERGIRL.
What's Your Reaction?
Khushboo Malhotra works as a freelance journalist, digital marketing & media strategist, and content marketer featured in various global and national media publications and works alongside B2B, B2C, and eCommerce brands. A wide range of her work spans music and entertainment culture, sustainable lifestyle (including sub-niches), and SaaS. She enjoys writing novels and designing screenplays, grooving at concerts, or exploring new fashion and cuisines that tickle her taste buds when she is not working. Have a story? Get in touch: email@example.com