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We Love As It Is And ‘I HATE ME TOO,’ No Hate Here

We Love As It Is And ‘I HATE ME TOO,’ No Hate Here

We’ve loved As It Is for ages and them dropping a new album was everything. We love I WENT TO HELL AND BACK and it feels like the gift that keeps on giving to be honest with you. Why do we say that you ask? Because ‘I HATE ME TOO’ has a music video. *cue the excited dancing*

A Talented Show At This Talent Show

The ‘I HATE ME TOO’ music video is a fun, comedic take on the darker elements of the song. Like the band says below, it’s kind of a metaphor for how at the end of the day, “we hate us, too.” We love the concept of contrasting the video with the darker theme of the song while still driving the point of the song home. It’s that kind of creativity that makes As It Is one of our favorite acts. The song always gets our energy up, as songs like this tend to do, and it’s a great song to scream along to. Need to work through some things? This is the way to go, As It Is and THP approved.

I HATE ME TOO’ was a really fun project to shoot. The three of us appear as talent show judges who hate all the various versions of themselves onstage. Despite the wide array of genres, looks, and performance styles, there’s no escaping the simple, solitary fact: We hate us, too. It’s a lighthearted and super silly take on a devastatingly self-deprecating song, but that juxtaposition is what had us so excited about this concept in the first place. Thank you all for checking this one out; we hope you love it, and we hope you don’t hate us, too.

AS IT IS via Press Release

What do you think about the ‘I HATE ME TOO’ music video? Have a favorite part? Let us know in the comments or buzz on over to Twitter!

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Want more music? We got you covered.

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