Are you ready, players? It’s time to get ready as e.l.f. Cosmetics levels up in the gaming world and metaverse. In this 8-piece limited edition collection, gaming meets makeup and skincare.
In this new collection, you’ll find e.l.f. Cosmetics are ready to Game Up! With an electric bold shade range, high energy scents, and supercharged formulas comes an ultimate winning experience and a whole new e.l.f. dimension. You don’t want to miss these cool items at affordable prices.
We want to uplift and empower all creators in the gaming world through inclusivity, positivity, and accessibility. We are excited to continue to break boundaries at the intersections of entertainment, gaming, and beauty.
Patrick O’Keefe, Vice President of Integrated Marketing Communications at e.l.f. Beauty
Inspired by video games, the Game Up Rez-Me Awakening Face Mask ($10) will revive and nourish your skin with its key ingredient of hyaluronic acid. And guess what? You can even apply this during game play- we call that multi-talented!
Whether you are a late-night gamer or want to refresh your under eyes, you can minimize the appearance of dark circles with the Game Up Rez-Me Awakening Eye Cream ($10). We don’t want to tell others that it took us a full day to pass a level! And the roller ball applicator is a game-changer in this new e.l.f. Cosmetics collection.
Do you like vibrant colors and a mix of matte and shimmer high-pigment hues? From purples to greens, make some gaming graphic looks. The limited-edition Game Up Ready To Play Eyeshadow Palette ($10) is the one for you! Create endless glam gamer eye looks with these smooth, creamy formula eyeshadows.
Image Source: e.l.f. Cosmetics
This e.l.f. cosmetics collection has no cheat codes. The Game Up Shield Me Setting Mist ($10) absorbs blue light. Cool, right? With this mist, you can lock your makeup up or hydrate your face. It gives the skin a matte finish with an energizing scent.
We know that in gaming, sometimes, to get to the next level, you have to make some pretty bold moves. Now you can take your eye looks to the next level using the Game Up Eye Win Eyeliner Pot ($6). They come in four bold colors, cool names (Reboot, FTW, Lag, and Good Game), are creamy, smudge, and crease-resistant.
Image Source: e.l.f. Cosmetics
In a dual formula that looks like a lip gloss and works like a mask, it’s a must from this collection! The Game Up Bonus Points Lip Gloss Mask ($6) is a leave-on lip mask infused with hyaluronic acid that works to hydrate the lips with a sheer hint of color. Comes in four shades: Blue Rush, Royal Peach, Next Level, and Hidden Treasure.
Who doesn’t like a gamers pack or, in this case, kits? In the Game Up Gotta Nail, Them All Kit ($15) are the eight vibrant nail polish colors you want to wear this summer! It’s time to mix and match, create graphic art from your favorite games, or do bold designs. There are unlimited possibilities!
Just like in gaming, you need a few items to improve your character and enhance the playing experience. In the e.l.f. Game Up collection, you’ll also find the Game Up Extra Life Kit ($15) that, contains some makeup accessories and brush tools to help you complete those makeup looks.
The fun does not stop here! In each Game Up product, there is a secret code! That’s right, the codes can be redeemed for bonus points, gift cards, and more. You can play the game by joining e.l.f.’s Beauty Squad loyalty program. Also, stay tuned for July 13 on e.l.f.’s twitch; they will be live-streaming their Game Up event, where the top gamers of Los Angeles will be playing retro arcade games.
Check out and shop the full e.l.f. Cosmetics Game Up collection at Target, Shoppers Drug Mart (July 18), and through its website.
What are your thoughts on this new e.l.f. Cosmetics? Is there a product you’re eager to try? Comment down below or tweet us @TheHoneyPop! For the latest pop culture news, follow us on Instagram and Facebook!