Here at The Honey Pop!, we’re all about experiences that connect fans with their favorite artists. Whether it’s intimate listening parties, livestreams, or exclusive broadcasts, there’s something about these experiences that makes us feel closer to the artists we love. In the K-Pop world, this hits even harder as a Western fan. This week, we’re celebrating everyone’s favourite IT GIRL, JENNIE, and the Rubify experience with Spotify, bringing fans together to listen to the album and enjoy RUBY-themed experiences that are about to go global!
The Power of In-Person Listening Parties
Okay, we’re going to get technical for a hot minute. We know a lot of our readers are aspiring music industry professionals, and there is so much to love and learn about in-person events and the wonders they do for artists marketing upcoming projects. Seriously, they’re a game-changer. Not only do in-person events like these create a super intimate environment where fans can connect with the music, but they also amplify the visibility of the album. The buzz created around these events through word of mouth and social media helps build excitement and exclusivity.
The Power Of A Loyal Listener
The most loyal listeners are invited to the event and continue to stay loyal. This also increases the urge for other fans to engage more so they can attend future events. Even if the artists aren’t physically present at every stop, bringing the fandom communities together humanizes the art. Ultimately, fans engage in ways that translate to stronger support when that album officially drops.
Everything Going On At The Rubify Listening Party
Now, let’s talk about JENNIE and her upcoming album, Ruby. The countdown is real, and we can’t wait to hear the whole album, especially after those amazing singles and tantalizing collaborations we’ve gotten so far. Hosted in partnership with Spotify, the Rubify listening parties allow lucky fans to experience Ruby before it officially drops. Yes, you heard that right—before the release!
The first Rubify event took place on February 27, 2025, in Seoul. There, 200 fans were treated to an exclusive preview of Ruby. Jennie herself introduced the album and shared the stories behind each track, delving deep into the creative process that brought this project to life.
But, of course, in true K-Pop fashion, the experience didn’t stop with just music. Fans got to immerse themselves in a Spotify-curated zone, complete with picture-perfect photo ops and exclusive Rubify merch. And if you’re feeling a little FOMO, don’t worry! All the exclusive content from the event will be available on Spotify’s K-Pop ON! Video Podcast channel starting March 10.
The Rubify Global Experience
The Rubify experience is going global, and you have more chances to be a part of this exclusive moment. Here are all the locations you need to know about:
- Auckland
- Bangkok
- Berlin
- Buenos Aires
- Dublin
- Ho Chi Minh City
- Hong Kong
- Kuala Lumpur
- Lisbon
- London
- Metro Manila
- Mexico City
- Milan
- Mumbai
- Paris
- Rio De Janeiro
- Singapore
- Sydney
- Tapei
- Toronto
Brb, while we fish out all our Ruby red outfits in the lead up to JENNIE’s album. We want to know what song you’re most excited to hear from Ruby by JENNIE. Let us know in the comments, tweet us @thehoneypop or visit us on Facebook and Instagram.
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TO LEARN MORE ABOUT JENNIE KIM:
INSTAGRAM | TWITTER | TIKTOK | YOUTUBE
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