It’s here! Yeonjun has released NO LABELS: PART 01, and neither us nor our playlists will ever be the same again. We’ll be the first to admit that we had very, very high hopes for Yeonjun’s debut solo album, but we’ll also hold our hands up and say that he exceeded every single expectation. Rather than a perfect, sparkling pop album (which we all know Yeonjun is capable of, too), NO LABELS is bold, untamed, and disruptive.
Throughout NO LABELS: PART 01, Yeonjun provocatively dares the listener to try and categorize him, whilst proving time and time again that it’s impossible. Every aspect of the album is rebellious yet calculated.
However, as thought-out as NO LABELS: PART 01 is, it never comes across as inauthentic. Yes, Yeonjun has a point to prove, but that point is so intrinsically tied to him and his artistic self that it never feels deliberate. Yeonjun can’t help but demonstrate just how dynamic and enigmatic he is, because that’s just him.
From now on, too, through my music, I’ll keep showing you the honest and new sides of myself.
Yeonjun on the NO LABELS: PART 01 listening party CDs.
There’s no doubt that K-Pop’s formula to promote upcoming releases works incredibly; from concept photos to MV teasers to tracklist announcements, with something happening pretty much every day at 00:00 KST, it’s a surefire way to get audiences hyped for a comeback or debut. With NO LABELS: PART 01, Yeonjun rebelled even against that process, announcing and promoting the album on his own social media, including setting up a Pinterest account specifically for the concept photos, and giving MOAs sneak peeks at almost every track on the album. Plus, throughout TXT’s career, Yeonjun has been notorious for dropping spoilers, and he seriously weaponized that talent for NO LABELS.
Even the very notion of a PART 01 is disruptive. We already (especially after that teaser at the end of the music video) know we can expect a PART 02, but when and what that looks like is on Yeonjun’s terms. And he’s always one step ahead!
My very presence speaks for me, and it will not be silenced. I exist on my own terms. Outside of words, this is just me.
Text in Yeonjun’s NO LABELS: PART 01 packaging
Track By Track
Now, let’s get stuck into the details, and how each NO LABELS track proves Yeonjun’s artistry is limitless.
‘Talk To You’
Once upon a time, we had ‘LO$ER=LOVER,’ which opened with Soobin kicking us in the face; now we have ‘Talk To You’ opening with Yeonjun getting punched. Unlike the music video, which has it as the grand finale, Yeonjun opens NO LABELS: PART 01 with ‘Talk To You,’ the title track. Like the rest of the album, this song toes the line of just-weird-enough, and on first listen reminded us of another album that straddles that line: RM’s RPWP. ‘Talk To You’ builds on a duality that Yeonjun is already well known for: the potent mix of rock and hip-hop. Both genres are rife with anarchy, which is exactly the energy that Yeonjun attacks them with.
If there were ever any doubt that Yeonjun’s personal mark is all over this album, then ‘Talk To You’ alone would prove that theory wrong. Yeonjun is credited for both the lyrics and composition (he’s credited on five out of the six NO LABELS tracks), and further contributed to its creative direction through the choreography and performance. In fact, the choreography itself is some of the hardest we’ve ever seen, to the point where, in behind-the-scenes content, Yeonjun has been warning fans not to try it out! We’d expect nothing less from the 4th Gen It Boy, but he still exceeded all our expectations.
‘Forever’
If ‘Talk To You’ reminds us of RM’s RPWP, then ‘Forever’ reminds us of another of RM’s previous collaborators, Anderson .Paak. Where so much of this album is deliberately disruptive, ‘Forever’ is its sleekest moment. A simple (in comparison!), bright hip-hop track contrasts with the nonchalant delivery of Yeonjun’s all-English rap, and we love this low-pressure version of a seize-the-day mentality. Yeonjun mentioned that a lot of his friends picked this track as their fave when he gave them a sneak preview of NO LABELS: PART 01, and we can totally appreciate why.
‘Let Me Tell You (featuring Daniela of KATSEYE)’
This is the track for the 00s R&B lovers! With two of K-Pop’s best dancers, we knew the choreography of this track would hit, and it still blew us away. The sensual nature of ‘Let Me Tell You’ suits both Yeonjun and Daniela so well, and we need a full performance ASAP!
And, once again, Yeonjun rebels against the limitations placed on idols, who often face massive backlash (think ENHYPEN’s ‘Bite Me’) for performing with people of other genders. Of course, male and female idols singing and dancing together shouldn’t be controversial, but it is, and Yeonjun and Daniela do a beautiful job of pointing out the absurdity of that, simply by not acknowledging it at all.
‘Do It’
‘Do It’ is an underrated gem on NO LABELS: PART 01, and we can totally see this track having some serious longevity. The song is full of confidence and charisma, but in a completely unexpected way; it’s not brash or loud. In fact, the live band style and jazz influences make ‘Do It’ feel like a very intimate listen, and this nonchalance adds to its effectiveness. Yeonjun doesn’t need to shout to be heard, or for everyone to stop what they’re doing and pay attention.
In the second half of the album, which ‘Do It’ kicks off, Yeonjun responds to the question of NO LABELS more directly, speaking about his persona and the criticism that he has faced. Throughout ‘Do It,’ he teaches his critics how to be “YJ’s miniature,” but even when he plots out the most basic steps for them, they can’t manage it. All of this goes to show that just because Yeonjun makes something look easy, that doesn’t mean it is. That’s just his talent.
‘Nothin’ ‘Bout Me’
Like ‘Do It,’ ‘Nothin’ ‘Bout Me’ tackles the album’s themes head-on. With lyrics like “you can’t fit me in any kind of frame,” and “I’m my own product,” Yeonjun speaks directly to people who try to contain him as any one specific thing. Moreover, whilst “you” try to box him in, he’s not even paying attention to your failed efforts; he’s busy “snoring in a Carnival.” A Carnival is the car most commonly used by idols, and it’s not the first time they’ve been used as a status symbol in a diss track, just look at the way ATEEZ belittle their stalkers in ‘MATZ.’
Yeonjun co-wrote and composed Nothin’ ‘Bout Me,’ and you can definitely feel that raw, untamed energy come through in this hip-hop track. On an album full of self-assuredness, ‘Nothin’ ‘Bout Me’ still takes the crown for the most provocative and defiant moment.
I rip off any label put on me, even if it gets sticky, sticky, sticky, I still go.
Yeonjun, referencing NO LABELS and ‘GGUM’ on ‘Nothin”Bout Me’
‘COMA’
‘COMA’ is Yeonjun’s favorite track on NO LABELS: PART 01, and we’re inclined to agree with him. The production on this hip-hop track is deliberately disorienting, as Yeonjun displays how much power he has over his rapt audiences. In addition to creating the choreography for ‘COMA,’ Yeonjun co-wrote the lyrics. As a result, ‘COMA’ brings us one of our favorite Yeonjun trademarks: wordplay. When rapping “The ‘GGUM’ you were chewing on,” Yeonjun uses 씹다, which means both ‘to chew’ and ‘to belittle’ (source: TranslatingTXT), so this line can also be taken as a reference to the haters’ reactions to his 2024 mixtape.
Yeonjun then goes on to say that he has “Fed this scene a new topic, eyes on me, all them eyes on me.” Yeonjun’s name is often mistranslated as ‘fed,’ so it’s like he already knows that everyone will be talking about NO LABELS: PART 01, and about Yeonjun himself too. With an album this iconic, can you blame us?
It’s clear in every aspect of NO LABELS: PART 01 that Yeonjun has uncovered a true artistic vision, and as fans, we couldn’t be happier for him (or happier to reap the benefits!). From the lyricism to the aesthetic and everything in between, NO LABELS: PART 01 is completely undefinable, except for the only label it needs: Yeonjun.
What’s your favorite track on the album? And tell us your predictions for NO LABELS: PART 02! Let us know over on Twitter @TheHoneyPOP! You can also find us on Facebook and Instagram.
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