PAWMPAWM, this really was a year to celebrate. Twelve months after their September 2024 debut, The Black Label’s five-member group MEOVV (Sooin, Gawon, Anna, Narin, and Ella) proved that they were ready for a larger stage. The fifth generation is already crowded, yet MEOVV still managed to build a clear identity, strengthen their artistry, and create a fandom culture that grew stronger with every release and every performance.
This MEOVV 2025 Rewind looks back at how the group stepped confidently into a larger stage and strengthened their artistry with every release.
MEOVV Went VVIDE Then Turned Up the Heat
Firstly, MEOVV’s 2025 began with music that made people pay attention. Their journey began with the explosive first EP, MY EYES OPEN VVIDE, which achieved Platinum certification. This is an impressive feat, despite the group not even being in their first full year yet. It showcased their vocal strengths, cohesive sound, and a sense of purpose that helped them stand out in a crowded generation.
Later in the year, they returned with ‘BURNING UP,’ a digital single that delivered sharper beats, a stronger attitude, and a performance style that resonated across social platforms and live stages. Together, these releases outlined a year of growth and exploration, showing how quickly MEOVV was developing both musically and artistically.
Stage Domination
MEOVV’s powerful musical momentum exploded onto the biggest stages worldwide, establishing the group as a definitive global performance act. They proved their international power, commanding stages from North America’s KCON LA 2025 to the prestigious MAMA Awards in Hong Kong. At the MAMA Awards, they especially earned praise for their professionalism after respectfully adjusting their performance of ‘BURNING UP’ to honor a local tragedy. Moments like this helped shape MEOVV’s reputation as a respectful and steady group, even in challenging situations.
Domestically, MEOVV dominated the entire summer circuit, performing at major events including SBS Gayo Daejeon Summer, Superpop Korea, the Incheon Airport Sky Festival 2025, and a full run of university festivals across the country, including major appearances at Korea University Festival, Hanyang University Festival, and Ajou University Daedong Festival.
Brand Power & Collaborations
In this MEOVV 2025 rewind, we cover more than just the group’s impact on music. MEOVV’s influence in 2025 extended far beyond the charts. Starting their status as cultural trendsetters through major brand partnerships and collaborations. In February, they were selected as the brand ambassadors for the global beauty powerhouse L’Oréal Paris, cementing their status in high fashion.
This was followed by their strategic partnership with the Kao Corporation, where their 1st Japanese single, ‘ME ME ME,’ served as the promotional track for the company’s new hair care product line with the name MEMEME.
TikTok Presence And Song Dance Challenges
MEOVV’s approach to TikTok made them feel both relatable and entertaining. Their posts often included trending dances, humorous moments, and casual behind-the-scenes clips. They highlighted how easygoing the members are when the cameras switch from stage mode to social mode. These short videos helped fans see a brighter, more playful side of the group.
The group also joined in on dance challenge culture throughout the year, including a lively ‘BURNING UP‘ challenge that quickly spread across timelines, with collabs with other idols, and also encouraged fans to try it themselves.
A Year Of Consistent, Genuine Connection
Content played an essential role in MEOVV’s growth.
Their variety show CATCH MEOVV returned for a second season, offering relaxed, humorous, and chaotic moments that helped fans learn more about each member’s personality. Their Inside MEOVV vlogs gave an even closer view. Filmed by the members themselves, these videos captured small details that fans always want to see. Quiet behind-the-scenes moments, practice footage, travel clips, and unplanned conversations shaped a stronger emotional connection.
This level of engagement helped PAWMPAWM feel included, not just as listeners but as long-term supporters invited into MEOVV’s world.
A Symbol For The Fandom: The MEOVV Lightstick Reveal
One of the biggest fandom milestones arrived with the introduction of the official MEOVV lightstick. The detailed unboxing video gave PAWMPAWM their first real glimpse at a symbol they had been waiting for since their debut. We love it so much, it’s so cute!
1st Debut Anniversary
On September 6, 2025, MEOVV celebrated their first debut anniversary.
They marked the day with personal content that focused on reflection and thankfulness. Fans reacted with emotional messages, edits, and celebration posts. The moment showed how far MEOVV had come in a single year and how deeply PAWMPAWM had connected to their story.
Looking Toward A Bright and Wide Future
MEOVV entered 2024 as rookies.
As we close this MEOVV 2025 rewind, one thing is clear. The group leaves this year with a stronger identity, a devoted fandom, and a future that looks brighter than ever. If this year laid the foundation, then 2026 looks ready for expansion, bigger projects, and even more global attention.
PAWMPAWM, if your hands were up and your playlists were filled with MEOVV this year, keep your expectations high.
Lastly, which MEOVV moment had your ‘Hands Up’ this year? Or what was YOUR favourite moment from MEOVV? Come share your favorite memory with us on X at @thehoneypop. And don’t forget to follow us on Instagram and Facebook for more content of your faves.
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