From being an inspirational singer-songwriter to a loving mother to an awe-inspiring visual artist, Halsey has proven time and time again that there’s nothing they can’t do! One of our favorite things they’ve done, though? Creating the about-face brand, a makeup line all about celebrating your individuality and leaning into your creativity.
about-face and Halsey are constantly encouraging us to be our best selves and express who we are, which is one of the many things we love about them. Here are some more things we adore!
How Accessible It Is
We all know that sinking feeling when you find out your fave is trying out something new and starting their own brand, only to see that the products cost more than what’s in your wallet at the moment. But with about-face, we never have to worry about that! Most products are under $20, and you can even get a good deal with fun bundles.
And to make things even easier, certain products are available at Ulta Beauty! So now you can grab your a-f faves during your usual makeup run or day at the mall with friends. Catch us carrying a bag full of about-face essentials in one hand and a giant soft pretzel in the other.
Their Creative Marketing
Speaking of about-face’s Ulta partnership, Halsey and the team have had some pretty cool ways to spread the word about our favorite products popping up in Ulta stores. One way was with an awe-inspiring party that included a photo booth, about-face goodie bags, and a special performance by Halsey herself!
We’ll still spend a little time every week daydreaming about being invited to a Halsey party, but for now, we at least got a little peek into this event! From the retro decor to the vibrant floral arrangements, everything about this bash looked so unique and special. It also kinda reminds us of the aesthetic of the ‘So Good’ single art – could we be getting some retro Halsey vibes for their next project?
All The Different Shades They Offer
We’ve known since the Badlands era that Halsey loves ‘Colors,’ but they really took it to a whole new level with the about-face color offerings! No matter your skin tone or usual makeup aesthetic, you’re bound to find something from a-f that you’ll love. They have everything from soft pastels for everyday looks to bolder shades for a little experimentation.
How They Encourage Creativity
With so many cool products and color stories in their line, the possibilities for about-face looks are limitless! Getting our hands on their products seriously gives us the same excitement as a box of crayons did when we were toddlers. Plus, the a-f team is always reposting the most creative fan makeup looks onto their socials, so you’ll have inspiration and motivation to try out something new with your cosmetics. Grab your makeup bag, and maybe we’ll see you on their feed next!
Have you tried out any about-face products yet? What would be your go-to makeup look for a party like Halsey’s Ulta Beauty event? Let us know in the comments below, or hit us up on Facebook, Instagram, and Twitter! Now, if you’ll excuse us, we’re gonna go make some about-face looks of our own!