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    The Honey POPThe Honey POP
    You are at:Home»Music»The Magic, Mania, & Melancholy Of Taylor Swift’s The Tortured Poets Department
    Image Source: Beth Garrabrant
    Music

    The Magic, Mania, & Melancholy Of Taylor Swift’s The Tortured Poets Department

    Madison MurrayBy Madison MurrayApril 25, 20242 Comments21 Mins Read
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    When Taylor Swift speaks, the world listens, and we don’t know if that’s ever been truer than with the release of her 11th studio album, which is also her first-ever double album. Becoming the #1 album of 2024, the fastest album to a billion streams in digital history, the biggest Spotify and Apple Music streaming debuts of all time, and so much more within just a few days, the record’s success showcases just how impactful it is when an artist relentlessly and curiously speaks their truth. The Tortured Poets Department is an exploration of what happens as Taylor navigates love, pain, and identity in a pressure cooker on the world and the internet’s countertop. 

    Leading up to the release of The Tortured Poets Department, Taylor fans and haters everywhere were piecing together clues to see what she would have to say about the end of a six-year relationship, a shorter romance that caught aflame, or a new coupling that everyone is rooting for. But the album isn’t about a ‘Lover’ or a ‘Getaway Car’ – it’s about a woman who has documented her downfalls and had them eternally scrutinized as she was hurting, trying to heal, and returning to her true self. Just like the world has picked her apart and come up with think-pieces on her flaws, she’s picking herself apart and learning more about those flaws to be able to properly put herself back together. 

    Once we have spoken our saddest story, we can be free of it. And then all that’s left behind is the tortured poetry.

    Taylor Swift on Twitter 

    Prologue: “My heart won’t start anymore…” 

    Aside from the Taylor’s Version releases of Speak Now and 1989 in 2023, the last we had heard from Taylor music-wise was the heartbreaking ‘You’re Losing Me (From The Vault),’ which first came out on special copies of Midnights before hitting streaming. The song details the downfall of a long-term relationship over a year before it ended, with Taylor questioning, “How long could we be a sad song ‘til we were too far gone to bring back to life?” 

    A big undertone of The Tortured Poets Department links back to that relationship’s eventual breakup, but ‘You’re Losing Me’ is a blueprint of sorts for the album in its metaphors as well! It touches on miscommunication and the dissolution of hope with a death motif that especially jumped out to us at the time. Notably, it also expressed Taylor’s disappointment about the relationship not ending in marriage while touching on how that affected her self-image: “I wouldn’t marry me either, a pathological people-pleaser who only wanted you to see her.” 

    In addition, we think ‘Dear Reader’ is a crucial stepping stone from Midnights to The Tortured Poets Department – it establishes Taylor as an author, hints at a desire to escape, explores her views of herself, and notes that a house isn’t always a true home if you don’t feel fully comfortable there. All of these ideas come up on TTPD, which we’ll get to throughout this breakdown! 

    “You wouldn’t take my word for it if you knew who was talking
    If you knew where I was walking
    To a house, not a home, all alone ’cause nobody’s there…”

    When we meet Taylor in The Tortured Poets Department, she’s processing the ending spiral of the relationship from ‘You’re Losing Me’ and trying to figure out how to move forward. Shortly after the breakup, Taylor finds her way into a new relationship that she describes as a “miracle move-on drug” on ‘Fortnight.’ But ultimately, that relationship scars her just as much, even in some of the same ways as the first one. And all of this is happening while she’s on the Eras Tour, as if she didn’t already have enough going on! 

    For clarity’s sake and to avoid too much speculating on Taylor’s personal relationships, we’ll call them the “first relationship” and the “second relationship” as we discuss the surface storyline of the album. Throughout The Tortured Poets Department, Taylor purposely makes some songs harder to decipher or pin to a specific relationship, because the two situations gave her similar highs and lows overall.

    The focus isn’t truly on the relationships but how they made Taylor feel and their effect on her views of the world and herself. She even seems to express this in the In Summation epilogue poem that comes in the album booklet – she pushes her “muses, acquired like bruises” forward as evidence to support the story. Bruises may be caused by something or someone else, but they’re a part of her and embedded in her skin. Here, Taylor becomes her own muse more than ever before.

    Chapter 1: “The spirit was gone, we would never come to…” 

    The world followed the first relationship on The Tortured Poets Department since Taylor first sang about it on reputation in 2017, and many of us (including Taylor herself) thought it would finally be her happy ending. She even referenced marrying him on songs like ‘Lover’ and ‘Paper Rings,’ so hearing “I wouldn’t marry me either” in ‘You’re Losing Me’ shocked us! As much as Taylor hoped to hold onto that initial spark and what made their love so special, it dimmed over time.

    Our hearts broke on the frantic and devastating ‘So Long, London,’ which is Taylor’s way of saying goodbye to their hometown of London and their time together as a whole. There are a lot of heavy feelings and some resentment, but a lot of grace, too. She says her piece and still wishes her ex the best for his future despite believing that he sacrificed their connection to “the gods of [his] bluest days,” which seems to reference depression. In the end, their personal situations just conflicted too much for them to be able to push through to the other side. 

    The song has several callbacks to ‘You’re Losing Me’ in its lyrics, which we think illustrates just how much of an effect this time really had on Taylor and her health. Where she pleads, “How long could we be a sad song ‘til we were too far gone to bring back to life?” on ‘You’re Losing Me,’ she contemplates, “How much sad did you think I had in me?” on ‘So Long, London.’ She declares that she “can’t find a pulse” and her “heart won’t start anymore” on ‘You’re Losing Me,’ then decides that CPR is “no use” on ‘So Long, London.’ She explains that her “face was gray” on ‘You’re Losing Me’ before reflecting on the experience and acknowledging that she’s “just getting color back into [her] face” now that the relationship is over.

    And maybe the most poignant, “I wouldn’t marry me either,” from ‘You’re Losing Me’ turns into, “You swore that you loved me, but where were the clues? I died on the altar waitin’ for the proof.” Taylor definitely wants marriage, and she won’t water down her hopes for the future for someone else anymore. This desire becomes one of the biggest motifs in The Tortured Poets Department, so be sure to keep up with the marriage references! 

    ​Her promise to herself in the second chorus of ‘So Long, London,’ “I’ll find someone,” is hopeful, but also a little ominous given the circumstances. Towards the end of this relationship, Taylor’s mind wanders to someone else from her past, who eventually steals her heart and leads her into the second relationship of the album. ‘Guilty As Sin?,’ which takes place while she’s still in the first relationship, tackles these thoughts head-on, wondering, “if it’s make-believe, why does it feel like a vow we’ll uphold somehow?”

    Daydreams can feel really vivid, but her choice to describe their content as a “vow” goes back to the idea of marriage and a lack thereof. She contemplates whether her true, passionate, happy ending would be with someone else, and ultimately gets the chance to explore it after breaking things off in a conversation that “tore down the whole sky.”  

    Chapter 2: “Eyes like a remedy…” 

    “Now, pretty baby, I’m running back home to you,” Taylor sings on ‘Fresh Out The Slammer.’ Throughout the song, she expresses that the first relationship eventually made her feel imprisoned… but now she’s free to be with someone else to get her mind off the disappointment. Where the last relationship was a prison, this one appears to be a cozy “house where [her lover] still wait[s] up and that porch light gleams.” 

    Escapism is a big theme throughout the album as Taylor processes the breakdown of the first relationship while running into someone else’s arms for the second. Taylor told iHeartRadio that ‘Florida!!!’ is all about wanting to “reinvent [yourself and] have a new identity” after a heartbreak. ‘I Hate It Here’ also explores daydreaming about “secret gardens” no one else knows about and “lunar valleys” with only kind people in them. In a sense, the second relationship itself is a method of escapism for Taylor, distracting herself from her pain for a while after “escaping” the first relationship.

    On ‘So Long, London,’ Taylor mentions that one of her biggest regrets about the first relationship is that he “let [her] give [him] all that youth for free.” So, as she enters the second relationship, she wants to reclaim that youth and feel like her younger self again before deep heartbreak and adult commitments take a toll on her. She knows her new partner made mistakes when they met in the past, yet she declares in ‘The Alchemy,’ “that child’s play back in school is forgiven.” She also recalls how they “used to sit on children’s swings” in the park while “wearing imaginary rings” on ‘Fresh Out The Slammer,’ hinting at a simpler time when they were excited to spend their lives together. 

    But alongside that carefree youth and reckless freedom comes immaturity and a lack of commitment. ‘Peter’ describes waiting for a lover to grow up and return to give you what you deserve, but they never do, much like how Wendy waited for Peter Pan by her window. ‘My Boy Only Breaks His Favorite Toys’ frames her partner as a child who won’t give even his most prized possessions the care they deserve. 

    It’s a metaphor of… from the perspective of a child’s toy, being somebody’s favorite toy, until they break you, and then don’t want to play with you anymore, which is how a lot of us are in relationships, where we are so valued by a person in the beginning, and then all of a sudden, they break us. Or they devalue us in their mind, and we’re still clinging onto, ‘No, no, no, you should’ve seen them the first time they saw me. They’ll come back to that. They’ll get back to that.’

    Taylor Swift on ‘My Boy Only Breaks His Favorite Toys’ to iHeartRadio

    Chapter 3: “I love you, it’s ruining my life…” 

    Perhaps one of the most telling lyrics about the second relationship comes in ‘The Tortured Poets Department,’ which describes a scene where her partner puts a ring on her wedding finger. We knew how much Taylor wanted to marry her ex from the first relationship, through ‘You’re Losing Me’ and songs like ‘So Long, London,’ so he most likely knows about this hope, too. 

    “At dinner, you take my ring off my middle finger
    And put it on the one people put wedding rings on
    And that’s the closest I’ve come to my heart exploding…” 

    But ultimately, he leaves her alone after getting her biggest hopes up. “How dare you think it’s romantic, leaving me safe and stranded,” she sings on ‘Down Bad’ while referencing her 2014 song ‘New Romantics.’ The earlier song embraces the messiness of modern love, but TTPD Taylor is done with the games and just wants someone to stay by her side and keep fighting for her.

    As Taylor puts it in the In Summation poem, she was “out of the oven and into the microwave, out of the slammer and into a tidal wave.” Ultimately, an oven and a microwave do the same job of cooking something, but the microwave does it much faster. These relationships had similar effects on her, but the heartbreak of the second was much more abrupt, while she had more time to process the gradual heartbreak of the first. 

    There was also a bit of foreshadowing for this idea in ‘So Long, London,’ even if it sounds like it’s mostly dedicated to one person. The line “two graves, one gun” could mean that the pain of the breakup metaphorically kills two people, but it could also mean that Taylor “dies” or gets her heart broken twice by the same thing. 

    Image Source: Beth Garrabrant

    ‘loml’ is a fairly ambiguous song inspiration-wise for the same reason, drawing from Taylor’s experiences in both relationships. “Something counterfeit’s dead,” she muses recalling their shared promises and memories. After these lovers promised she was the love of their life, she still felt dead inside after their time together. She insists, “You’re the loss of my life,” which has a double meaning – losing them is the biggest loss in her life to date, but she also feels like she’s losing her life because of how deeply their breakups affect her.

    Taylor even references her Why She Disappeared poem from the reputation era, which noted how her public image made her wary of “charmers, dandies, and get-love-quick schemes.” She summarizes these two relationships as “a con man sells a fool a get-love-quick scheme,” suggesting their intentions aren’t pure and don’t have her best interests at heart.

    There’s also some hinting at a twin flame dynamic within the second relationship – in spirituality, a twin flame is a person who reflects you, from your favorite traits about yourself to the insecurities you try to bury. They might be a romantic soulmate, but overall, they’re meant to help you grow and challenge any limiting ideas you might have about yourself or the world. 

    Taylor previously hinted at finding her twin flame on the ten-minute version of ‘All Too Well’ – and while she doesn’t directly say the phrase, she compares the heartbreak of losing her partner to losing “[her] twin” on ‘Down Bad,’ and there are a few lyrical clues. First, songs like ‘Down Bad’ accuse her lover of ghosting her or abandoning their connection before they get a true chance to see how things would work out. It reminds us of how Taylor describes herself on ‘The Bolter’ and the “gotta leave before you get left” line from 2017’s ‘I Did Something Bad.’ 

    Meanwhile, escapism is a pretty big theme in The Tortured Poets Department, appearing in songs like ‘I Hate It Here.’ But when Taylor’s partner romanticizes the past as a form of escapism on ‘The Tortured Poets Department,’ she insists, “You’re not Dylan Thomas, I’m not Patti Smith, this ain’t the Chelsea Hotel, we’re modern idiots.” It’s almost like he’s reflecting some of her “bad,” avoidant qualities back to her, and she’s judging them from him because she knows she does the same. You could even argue that her own romanticizing of the past may have been why she stayed in the first relationship for so long, even when she knew it was dying out.

    The most scathing commentary on the second relationship comes in the form of ‘The Smallest Man Who Ever Lived,’ which has one of Taylor’s signature “ranting” bridges that really showcases how it affected her mental state. She questions, “Were you sent by someone who wanted me dead? Did you sleep with a gun underneath our bed? Were you writin’ a book? Were you a sleeper cell spy?” Ultimately, many of these fears seem to overlap with the heights of Taylor’s fame and her worries that the people around her won’t have the best intentions.

    Chapter 4: “Lights, camera, b*tch, smile…” 

    A breakup is hard enough on its own, but imagine going through two back-to-back, intense heartbreaks while having to perform for three and a half hours every night, dealing with commentary on your personal life, and having paparazzi follow almost every move you make. That’s enough to make anyone buckle, but even with the darker parts she describes throughout The Tortured Poets Department, Taylor manages it with so much grace and wound up stronger than ever before. 

    Embracing her celebrity and celebrating her legacy like she does on the Eras Tour seems to have been a driving force in her healing, though it may have also been a driving force in romantic downfalls. On the Anthology track ‘How Did It End?,’ Taylor describes her partner from the first relationship as “a hothouse flower to [her] outdoorsman.” While the flower could only survive inside a greenhouse, she wants to explore the world around her. It’s a metaphor for his desire to live a quieter, more sheltered life than her grand, adventurous, superstar life. 

    The storyline of ‘How Did It End?’ also acts as a microcosm for fame, much like how the “only rumors ‘bout my hips and thighs” line did on ‘Is It Over Now?’ from the 1989 (Taylor’s Version) vault. In both cases, the people around the two former lovers gossip about them. If people close to them are already talking about their personal business, then how much worse will it be when the rest of the world finds out and broadcasts it everywhere? All the while, people wonder how the relationship ended, but Taylor doesn’t quite understand how something that magical could come to an end at all.

    The lyric “Come one, come all, it’s happening again” solidifies this idea for us. Taylor opened up about how she feels that the world treats her love life as a “spectator sport” during her 2022 New York University commencement speech, so we think the line ties into how the public views her relationships. She’s clearly hurting a lot, as the album describes, but people will just view it as something to gossip about without acknowledging or empathizing with how much pain she’s in.

    Fame also goes on to affect the second relationship on the album – ‘I Can Fix Him (No Really I Can)’ touches on his own negative reputation, and ‘But Daddy I Love Him’ sees Taylor grappling with how that reputation concerns people she cares about. “I know he’s crazy, but he’s the one I want,” she insists. She ultimately learns that those people were right about him being bad news, but now, she wants to see him for who he is rather than what the gossip surrounding him says. 

    It makes sense that she’d want to see beyond online criticism when she’s been so ruthlessly criticized (and lied about) throughout her life. She doesn’t want someone else to suffer the same way she did, let alone in a romantic situation, but that comes back to bite her later on when he ruins her “sparkling summer.” 

    “I’d rather burn my whole life down
    Than listen to one more second of all this b*tching and moaning
    I’ll tell you something about my good name, It’s mine alone to disgrace…”

    Through both the relationships and breakups in question, Taylor is affected by public opinion of her and the events of those breakups. Just as much as ‘Florida!!!’ is about escaping the pain of heartbreak, you could interpret it as also being about escaping the spotlight and pressures of being one of the biggest stars in the world. “They said I was a cheat; I guess it must be true,” she vents. “Tell me I’m despicable; say it’s unforgivable.” 

    ‘The Albatross’ discusses this in more detail, and we think it’s about Taylor’s unfair image as a serial dater who will ruin men’s lives. It’s giving ‘Blank Space’ a little extra edge and some despair. She notes, “Wise men once read fake news, and they believed it,” pointing out how easily people will believe gossip without confirmation that it’s true. 

    “Cross your thoughtless heart
    She’s the albatross
    She is here to destroy you…”

    On top of the invasive nature of fame, Taylor grapples with how women in the entertainment industry are constantly compared to each other, and even pit against each other. ‘Clara Bow’ comments on how the actress Clara Bow, music legend Stevie Nicks, and Taylor herself have been used as references for younger women to surpass. Female artists and entertainers are often turned against each other, and we love how Taylor has spoken up about this so much!

    One of the most impactful lyrics on ‘Clara Bow’ is “half moonshine, full eclipse,” which contrasts the theme of “cosmic love” found in songs like ‘Down Bad.’ It’s the first time that the cosmic, starry motif refers to Taylor and her power rather than a relationship or having “starry eyes” for someone. She’s returning to her power even as so many cards are stacked against her, and she ends the song by saying, ​​”The future’s bright, dazzling,” seemingly to younger artists and herself.

    Taylor’s acceptance of her strength results in two of the album’s standout songs, ‘Who’s Afraid Of Little Old Me?’ and ‘I Can Do It With A Broken Heart.’ First, let’s talk about ‘WAOLOM.’ This one’s for the reputation lovers out there, analyzing how life in the spotlight took away some of her softness, her freedom, and so much more than she ever truly realized. Despite that, she’s overcome every single hurdle to become one of the biggest musicians in the world! 

    “I wanna snarl and show you just how disturbed this has made me
    You wouldn’t last an hour in the asylum where they raised me…”

    The last act of triumph we’ll be discussing here comes in the form of ‘I Can Do It With A Broken Heart,’ which centers around the Eras Tour and how Taylor somehow managed to put on a three-and-a-half hour show every night even when she felt like breaking down. Even with so much sadness and anger present in her personal life, she has her legacy to lean on and be proud of, and a fanbase that’s not going anywhere. Along the way, it leads to her potentially finding the love she was looking for the whole time, which she celebrates on ‘So High School.’ 

    Epilogue: “My veins of pitch black ink, all’s fair in love and poetry…”

    The Anthology edition of the record closes with ‘The Manuscript,’ which seems to reflect on an earlier, formative relationship Taylor experienced and how the meaning of that experience has changed for her over the years. Assuming she’s talking about the relationship that inspired ‘All Too Well,’ the song’s bridge puts us in her shoes as she got to direct Sadie Sink and Dylan O’Brien in her ‘All Too Well’ short film, which she made after fans embraced and celebrated the song even though it wasn’t a single when the original version of Red came out in 2012. Since then, it’s become a reminder of her impact on people’s lives and her songwriting talent, rather than just a moment of heartache. 

    “The slow dance was alight with the sparks
    And all the tears fell in synchronicity with the score
    And at last, she knew what the agony had been for…”

    In the album’s final words, Taylor lets go of the feelings she captured and announces, “The story isn’t mine anymore.” Much like we did with ‘All Too Well,’ it’s time for fans to change the meaning of the songs on The Tortured Poets Department and show her that “the agony had been for” something bigger than a period of pain. It was for her legacy and speaks to her ability to touch our lives, reminding us that feeling such deep emotions is a blessing. And our stories can still get their happy ending, even if we have to write it ourselves. 

    ‘The Manuscript’ also presents us with what just might be the thesis statement of The Tortured Poets Department: “Looking backward might be the only way to look forward.” It couldn’t have been easy for Taylor to reflect on all these moments and details of two back-to-back heartbreaks, let alone to broadcast them to the world. But she did it to set her pain and herself free, and we’re so proud of her for doing so! 

    What do you think of The Tortured Poets Department? Do you have a favorite lyric parallel or theme we missed? Let us know in the comments below or hit us up on Facebook, Instagram, and Twitter! 

    Get more sweet Taylor Swift content!

    TO LEARN MORE ABOUT TAYLOR SWIFT:
    FACEBOOK | INSTAGRAM | TIKTOK | TWITTER | WEBSITE | YOUTUBE 

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    Madison Murray
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    Hi! I’m Madison, a multi-faceted, passionate creative with the goal of bringing positive change to the music industry for artists and fans alike. I think we’re at our best when we’re embracing and doing what we love, and that’s an ethos I bring to everything I’m involved in. A primary goal in my music reviews and analysis is “championing artists,” which mgk once pointed out as a standout quality of my work. I love to shine a light on both rising stars and overlooked, under-analyzed work from today’s biggest names, focused on celebrating the heart they put into their music as well as delivering pieces that fans can enjoy through a release cycle and beyond. In my educational content and ‘From Followers To Fans’ book, I strive to empower lesser-known artists to believe in their dreams and potential. I have writing credits on sites like TREMG, The Honey POP, Genius, Young Hollywood, and Audible Addixion, as well as my own Melodic Musings blog. Find me on socials @madisonmwrites!

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    Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
    CookieDurationDescription
    _gat1 minuteThis cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites.
    Analytics
    Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
    CookieDurationDescription
    CONSENT2 yearsYouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
    demdex5 months 27 daysThe demdex cookie, set under the domain demdex.net, is used by Adobe Audience Manager to help identify a unique visitor across domains.
    sbjs_currentsessionSourcebuster sets this cookie to identify the source of a visit and stores user action information in cookies. This analytical and behavioural cookie is used to enhance the visitor experience on the website.
    sbjs_current_addsessionSourcebuster sets this cookie to identify the source of a visit and stores user action information in cookies. This analytical and behavioural cookie is used to enhance the visitor experience on the website.
    sbjs_firstsessionSourcebuster sets this cookie to identify the source of a visit and stores user action information in cookies. This analytical and behavioural cookie is used to enhance the visitor experience on the website.
    sbjs_first_addsessionSourcebuster sets this cookie to identify the source of a visit and stores user action information in cookies. This analytical and behavioural cookie is used to enhance the visitor experience on the website.
    sbjs_migrationssessionSourcebuster sets this cookie to identify the source of a visit and stores user action information in cookies. This analytical and behavioural cookie is used to enhance the visitor experience on the website.
    sbjs_session1 hourSourcebuster sets this cookie to identify the source of a visit and stores user action information in cookies. This analytical and behavioural cookie is used to enhance the visitor experience on the website.
    sbjs_udatasessionSourcebuster sets this cookie to identify the source of a visit and stores user action information in cookies. This analytical and behavioural cookie is used to enhance the visitor experience on the website.
    tk_ai5 yearsJetPack sets this cookie to store a randomly-generated anonymous ID which is used only within the admin area and for general analytics tracking.
    tk_lr1 yearThe tk_lr is a referral cookie set by the JetPack plugin on sites using WooCommerce, which analyzes referrer behaviour for Jetpack.
    tk_or5 yearsThe tk_or is a referral cookie set by the JetPack plugin on sites using WooCommerce, which analyzes referrer behaviour for Jetpack.
    tk_qs30 minutesJetPack sets this cookie to store a randomly-generated anonymous ID which is used only within the admin area and for general analytics tracking.
    tk_r3d3 daysJetPack installs this cookie to collect internal metrics for user activity and in turn improve user experience.
    tk_tcsessionJetPack sets this cookie to record details on how user's use the website.
    _ga2 yearsThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
    _ga_*1 year 1 month 4 daysGoogle Analytics sets this cookie to store and count page views.
    _ga_X1NST9BGRP2 yearsThis cookie is installed by Google Analytics.
    _gid1 dayInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
    __gads1 year 24 daysThe __gads cookie, set by Google, is stored under DoubleClick domain and tracks the number of times users see an advert, measures the success of the campaign and calculates its revenue. This cookie can only be read from the domain they are set on and will not track any data while browsing through other sites.
    Advertisement
    Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
    CookieDurationDescription
    au_id2 yearsPresents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers.
    au_idmatch1 daySets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers.
    bito1 year 1 monthThis cookie is set by Beeswax for advertisement purposes.
    bitoIsSecure1 year 1 monthBeeswax sets this cookie for targeting and advertising. The cookie is used to serve the user with relevant advertisements based on real time bidding.
    dpm5 months 27 daysThe dpm cookie, set under the Demdex domain, assigns a unique ID to each visiting user, hence allowing third-party advertisers to target these users with relevant ads.
    first_seenadx2 yearsCollects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website.
    first_seenhaloid2 yearsCollects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website
    first_seenpbm2 yearsCollects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website.
    first_seentd2 yearsCollects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website.
    fr3 monthsFacebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin.
    HAPLB5SsessionThis cookie is set by the provider Sonobi. This cookie is used to track the visitors on multiple webiste to serve them with relevant ads.
    i1 yearThis cookie is set by OpenX to record anonymized user data, such as IP address, geographical location, websites visited, ads clicked by the user etc., for relevant advertising.
    IDE1 year 24 daysGoogle DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile.
    KADUSERCOOKIE3 monthsThe cookie, set by PubMatic, registers a unique ID that identifies a returning user's device across websites that use the same ad network. The ID is used for targeted ads.
    KTPCACOOKIE3 monthsThe cookie, set by PubMatic, registers a unique ID that identifies a returning user's device across websites that use the same ad network. The ID is used for targeted ads.
    last_seenpbm2 yearsCollects information on user behavior on multiple websites. This information is used in order to optimize the relevance of advertisement on the website
    PREF8 monthsPREF cookie is set by Youtube to store user preferences like language, format of search results and other customizations for YouTube Videos embedded in different sites.
    TDCPM1 yearTDCPM cookie is set by Cloudflare service to store a unique ID that identifies a returning user's device which is then used for targeted advertising.
    tdid2 yearsThis domain is owned by TheTradeDesk. The main business activity is: Ad Serving Platform. This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the website.
    test_cookie15 minutesThe test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
    uuid23 monthsThe uuid2 cookie is set by AppNexus and records information that helps in differentiating between devices and browsers. This information is used to pick out ads delivered by the platform and assess the ad performance and its attribute payment.
    VISITOR_INFO1_LIVE5 months 27 daysA cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
    VISITOR_PRIVACY_METADATA6 monthsYouTube sets this cookie to store the user's cookie consent state for the current domain.
    YSCsessionYSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
    yt.innertube::nextIdneverThis cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.
    yt.innertube::requestsneverThis cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.
    _fbp3 monthsThis cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.
    Others
    Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
    CookieDurationDescription
    adb2 yearsPending
    adnxs_id2 yearsNo description
    beeswax_id2 yearsNo description available.
    bot_tracker15 daysPending
    CF_ID_New5 yearsNo description
    d2id2 yearsPending
    dnts_uid2 yearsPending
    explat_test_aa_weekly_lohp_2024_week_2016 days 22 hours 18 minutesDescription is currently not available.
    ezoictest1 hourDescription is currently not available.
    first_seenadnxs2 yearsNo description
    google_gid2 yearsNo description available.
    g_hosted2 yearsNo description available.
    halo_id2 yearsPending
    last_seenadb2 yearsPending
    last_seenadnxs2 yearsNo description
    last_seenadx2 yearsPending
    last_seenbeeswax2 yearsNo description available.
    last_seendentsu2 yearsPending
    last_seeng_hosted2 yearsPending
    last_seenhaloid2 yearsPending
    last_seenopenx2 yearsNo description
    last_seenrub2 yearsNo description available.
    last_seentd2 yearsPending
    loglevelneverNo description available.
    lohp_header_copy_test_vip_halo1 month 1 day 22 hours 18 minutesDescription is currently not available.
    m1 year 1 month 4 daysNo description available.
    openx_id2 yearsNo description
    pbm2 yearsPending.
    rub2 yearsPending
    tk_ai_explat5 yearsDescription is currently not available.
    verbum_testsessionDescription is currently not available.
    woocommerce_recently_viewedsessionDescription unavailable.
    wpcom_highlander_3pc_checksessionPending
    wpcom_plan_name_change_starter_to_beginner_v519 days 22 hours 18 minutesDescription is currently not available.
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