Honeybees, are you ready for LE SSERAFIM Season to take full effect? CHAEWON, SAKURA, YUNJIN, KAZUHA, and EUNCHAE are officially making their comeback with the CRAZY mini-album on August 30th, and we can’t wait to see what they have in store for us! The title track of their last comeback, ‘EASY,’ was their first-ever song to make it onto the Billboard Hot 100 in the U.S., so you already know they’re ready to take on the world this time around.
While we wait for CRAZY to come out, we’ve been reflecting on LE SSERAFIM’s past comebacks and the beautiful albums and visuals they’ve given us over the years. And naturally, we’re daydreaming about what the perfect LSF comeback would be like. Press play on your favorite song they’ve released so far, and join us as we do a little creative directing!
The Aesthetic
We got our first taste of the CRAZY era with the logo motion video, which shows LE SSERAFIM’s logo being struck by lightning. Is this our first taste of the aesthetic for CRAZY? The main things that jumped out to us in the clip are the halftone, comic-like effect that’s over their logo, the lightning and glitches, the hearts, and the bright colors. It’s kind of giving superhero, so that will be the vibe we go for with our comeback concept.
The Sound
The CRAZY logo motion video ends with what might be our first teaser of this era’s sound, specifically with a little “da, da, da, da” vocal clip. There’s so much potential there! LE SSERAFIM has played with quite a few sounds throughout their career, from the pop-punk jam ‘No Celestial’ to the Afrobeats-influenced ‘Smart,’ so there’s a lot of room to grow with this comeback. But we need a really powerful energy for a superhero theme, so we’d probably go in a pop-rock direction!
The Styling
We think a superhero concept would need bold styling, maybe something like LE SSERAFIM did for the Balmy Flex version of EASY! Think of bright colors, unique hairstyles, and flashy accessories that help them channel their superpowers. They’d also have a set of more casual chic outfits for when they need to blend into a crowd, probably in black and white, to draw less attention.
The Album Inclusions
Let’s be real: the best part of having one of your favorite groups make their comeback is finally getting your hands on a physical album and seeing what cool inclusions you have inside! The hero theme we imagine would have so much potential for a physical CRAZY album, starting with a comic-themed photobook. Inclusion-wise, we’re thinking of your typical gorgeous LE SSERAFIM photo cards with some unique extras: first, a special ID trading card with one of the members that highlights her superpower. Next, a lenticular photocard that goes back and forth between showing one member in normal clothes and showing off her superhero outfit!
The Title Track Music Video
Finally, it’s time to imagine the music video for our pop-rock ‘CRAZY’ title track! We think it’d be a pretty epic introduction to the superhero storyline, following LE SSERAFIM as they work together on a mission. The opening frames would show a comic book. Then, as the camera zoomed into one of the pages, it’d take us into the book and LSF’s crazy world! They’d battle enemies on rooftops, fly over busy streets, and make it look ‘EASY’ while doing it.
What do you think of our concept for the CRAZY mini-album? Do you think we’re on the right track for what LE SSERAFIM’s new era will bring? Let us know in the comments below or hit us up on Facebook, Instagram, and Twitter!
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