Surprise! We’re always buzzing about the cutest new blind box sets, and L.O.L. Surprise! might’ve just dropped one of the cutest of all time! They’re teaming up with Sanrio for the new L.O.L. Surprise!™ Loves Hello Kitty® and Friends Tots collection, which reimagines eight of our favorite Sanrio characters as sweet L.O.L. Surprise! dolls. We’re already daydreaming about how cute each of them will look on our shelves…
On the heels of Hello Kitty’s 50th Anniversary celebration in 2024, we are excited to bring fans all-new L.O.L. Surprise! Tots to keep the collectable craze going. This is now MGA’s second year in partnership with Sanrio (the first with MGA’s Miniverse), and there is something special and lasting about the surprise unboxing of Hello Kitty favorites. We call L.O.L. Surprise! ‘the ball that started it all,’ just like Hello Kitty is the trailblazer in pop culture, so we’re excited to celebrate that nostalgia, innovation and pure fun in 2025 and beyond.
Isaac Larian, Founder and CEO of MGA Entertainment
These L.O.L. Tots are some of the most stylish toys we’ve ever seen – they each come with a fabulous Sanrio-inspired outfit, a bag or backpack, and a drink to match. There are eight different Tots to collect, inspired by Hello Kitty, Cinnamoroll, Keroppi, Kuromi, My Melody, Pochacco, Pompompurin, and Tuxedosam, so you’ll get to keep hunting for your favorite character! But even if you don’t get your fave on the first try, it’s impossible to be disappointed because just look how cute all of them are.
Sanrio is known around the world for its iconic characters and influential presence in kawaii culture and our fans are always looking for what’s next in the collectible space. We are excited to bring our spirit of friendship and surprise and delight to our community once again in partnership with such an innovative brand in the toy space. Following the success of our first collaboration with MGA, we are expanding to include several of Sanrio’s most beloved characters and combining the best of both worlds with a blend of surprise, fashion, collectability, and cuteness that is sure to delight fans of both brands.
Craig Takiguchi, Chief Operating Officer at Sanrio, Inc.
Since they first rolled into our lives in 2016, L.O.L. Surprise! and their mystery ball blind packs have brought so much joy to collectors all over the world. Working with Sanrio, who have brought just as much happiness, is a totally natural step! Until we’re able to pull all eight, you can find us browsing Amazon and the aisles of our local Targets and Walmarts.
Which of the L.O.L. Surprise!™ Loves Hello Kitty® and Friends Tots do you most want to find? Which outfit would you most want to wear? Let us know in the comments below or hit us up on Facebook, Instagram, and Twitter! You can also buzz on over to our Reddit community to chat with us.
TO LEARN MORE ABOUT L.O.L. SURPRISE!:
FACEBOOK | INSTAGRAM | TIKTOK | TWITTER | WEBSITE | YOUTUBE
TO LEARN MORE ABOUT SANRIO:
FACEBOOK | INSTAGRAM | PINTEREST | TIKTOK | TWITTER | WEBSITE | YOUTUBE
