Asian American, Native Hawaiian, and Pacific Islander Heritage (AANHPI) Month is officially here, and we wanted to spotlight some seriously good brands that deserve way more than a temporary moment in our routines. We’re talking about the kind of products that earn a permanent place on the bathroom shelf, the vanity, the everywhere. The kind of brands you immediately text your girls about. The kind that, once you try them, you can’t go back to whatever you were using before.
So, we rounded up five AANHPI-owned brands that should already be on your radar. (And if they’re not? Well, you’re welcome.)
Weddell Has Cracked The Code On Better Showers
Here’s something we did not have on our 2026 bingo card: realizing that the water coming out of our showerhead could actually be working against our skin. But here we are, and we are obsessed with what Weddell, a Korean American brand, is doing about it. Their Duo Shower Filter is one of those upgrades that feels almost embarrassingly simple once you understand the science behind it. The filter is verified to reduce 99% of PFAS and particulates, which translates to better skin hydration, a healthier scalp, and water that actually feels softer.
The best part? You can install this thing in minutes. No tools, no professional help, no calling a friend who “knows about plumbing.” It’s renter-safe, dermatologist-approved, and the filters last up to 8,000 gallons, so you’re not constantly rebuying. Plus, it comes in three colors (black, white, and pink), which means it can actually match the bathroom aesthetic. Bonus points: it’s HSA and FSA-covered, because investing in your skin should never feel like a guilt purchase!
TO LEARN MORE ABOUT WEDDELL:
FACEBOOK | INSTAGRAM | TIKTOK | WEBSITE
Nail Reformation Is Making Salon Appointments Look So Last Year
Listen, we love a good salon day. But the math of getting nails done every two weeks just is not mathing for most of us right now. Enter Nail Reformation, the AAPI woman-owned press-on brand that is genuinely changing what we expect from at-home manicures. We’re talking salon-quality nails that last up to three weeks, no drying time, no appointment, and no chunky strain on the wallet!
What sets this brand apart is the fashion-first approach. The shapes, colors, and finishes are all designed around the biggest trends of 2026, which means you’re not stuck with the same boring almond shape in five shades of beige. The kits are travel-friendly too, so festival season just got a serious upgrade. Headed to a wedding, a concert, or a trip? Throw a set in your bag, and you’re set. Nail Reformation is already stocked at Anthropologie, Bloomingdale’s, Sprouts, and Meijer, with Revolve and Sally Beauty coming soon, so you know the brand is moving fast.
TO LEARN MORE ABOUT NAIL REFORMATION:
FACEBOOK | INSTAGRAM | TIKTOK | WEBSITE
PIYA Beauty Turned A Soap Bar Into A Whole Glow Ritual
The everything shower discourse has been alive and well on TikTok for a minute now, and PIYA Beauty might just be the brand that takes yours to the next level. Their Saffron Nourishing Bar is the kind of product you didn’t know your routine was missing until you tried it. Formulated with saffron and saffron oil to enhance natural glow, plus coconut oil and shea butter to lock in moisture, this is a face and body bar that genuinely earns the “do it all” label.
It’s gentle enough for daily use, plant-based, cruelty-free, and made in small batches in the USA. Translation: this is the kind of skincare that feels intentional. The bar is designed to soften skin and improve natural moisture retention, which means the glow you walk out of the shower with isn’t temporary. It sticks around. And honestly? There’s something kind of luxurious about reaching for a beautifully crafted soap bar instead of a plastic body wash bottle. PIYA Beauty is an Indian-American woman-owned brand, and the brand carries that thoughtfulness through every single product using Ayurveda!
TO LEARN MORE ABOUT PIYA BEAUTY:
FACEBOOK | INSTAGRAM | WEBSITE
Honua Hawaiian Skincare Is Hawaii In Bottled Form
If you’ve spent any time on skincare TikTok, you’ve probably seen Honua Hawaiian Skincare on someone’s vanity. Founded in 2015 by Kapua Browning on O’ahu, this brand brings traditional Hawaiian botanicals into modern skincare in a way that feels both deeply rooted and fresh. Browning grew up immersed in the practice of la’au lapa’au, the Hawaiian art of healing through plants, and that knowledge shows up in every product.
Their cult favorite is the Hawaiian Beauty Water, a toner that genuinely deserves the hype. But the entire lineup is worth exploring, from the Pa’akai Cleansing Cream to the Aloha Youth Serum to the iconic ‘Ōlena Beauty Oil (made with Hawaiian turmeric, which Kapua has called her hero ingredient). The brand also takes sustainability seriously, working with local Hawaiian farms, using glass packaging, and supporting reforestation efforts. This is one of those brands that makes you feel good about every step of your routine, not just because of the results (which are unreal) but because of the story behind it.
TO LEARN MORE ABOUT HONUA HAWAIIAN SKINCARE:
FACEBOOK | INSTAGRAM | WEBSITE
LEIRA Organics Has Generations Of Wisdom In Every Jar
Last but absolutely not least, LEIRA Organics. This is a Native Hawaiian-owned skincare brand based in Mākaha on the west coast of O’ahu, founded in 2019 by Ariel Keōpūolani Ebel. Honestly? Her story alone is worth the entire article. Raised in Wai’anae Valley Homestead by her Tūtū, Ariel also learned la’au lapa’au, from the generations who came before her. That knowledge lives in every single product she makes.
LEIRA Organics specializes in salves, toners, and body care that blend ancestral Hawaiian healing with modern skincare. Ariel is also a licensed massage therapist, esthetician, and Reiki Master, and yes, every product is infused with that energy work, too. The line is small batch, organic, cruelty-free, and packaged in 100% recyclable glass. So it’s good for your skin AND the planet. We swear by the salves for everything from dry, cracked hands to muscle tension to sensitive skin, and the newer toner line deserves plenty of love, too. This is the kind of skincare that doesn’t just sit on a shelf collecting dust. It carries a story!
TO LEARN MORE ABOUT LEIRA ORGANICS:
FACEBOOK | INSTAGRAM | WEBSITE
AANHPI Heritage Month might only happen once a year, but the brands on this list deserve a permanent spot in our routines, our Pinterest boards, and our recommendations to anyone who asks. Supporting AANHPI-owned businesses isn’t a trend. It’s a habit worth keeping.
What AANHPI-owned brands are already in your routine? Be sure to let us know by tweeting us at @thehoneypop or visiting us on Facebook and Instagram!
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