Emei is the alt-pop sensation who is quickly becoming everyone’s favorite. Her music is not just a treat to our ears but a burst of energy, just like Emei herself. Her music navigates us through the relatable ups and downs of young adult life. You may recognize Emei from the viral hit ‘Late To The Party,’ which ranked an impressive 6 million streams. Videos of live performances of this song over TikTok and Instagram reels have 10 million views. From headlining shows to new music that has everyone hooked, it’s safe to say Emei is on our minds ‘711.’ (It’s the new 24/7, duh!)
Fun Visuals
Visuals can be as important for storytelling as the lyrics, and Emei knows how to create fun visuals. Directed by Aser Santos Jr., the latest music video for the song ‘711’ gives us a playful peek at Emei’s life. And it’s the coolest thing ever! Emei effortlessly switches between horizontal and vertical content in the ‘711’ music video. We feel like we’re invited to watch Emei’s close friends’ Instagram story. She even plays on the 0.5 perspective trends everyone and their dogs are doing. This video is full of fun, has fans involved, and is a perfect match for the bold and bright vibes of the song.
Behind The Bold Beats
Under the fun visuals and electric beats, Emei opened up about the inspiration behind the track ‘711.’ She shared that the song delves into the world of social anxiety and the content worry of giving off a bad impression. Plus, the name of the song references the convenience store, which Emei described as a safe space for herself and her friends after a hectic night out. It’s a world we can all relate to as we navigate the pressures of having to always be our best selves and looking for a safe space. In our world, Emei is our ‘711.’
A Chorus That Has Us Questioning Life
While Emei brings the party with the song ‘711,’ she also throws in a chorus loaded with questions that have unlocked plenty of deep thoughts. Starting the chorus with the line “Am I making me happy?” has us shook. But also, it’s a question we need to be reminded to ask ourselves. Within the chorus of ‘711’, Emei reminds us that this journey is our own, and we should define it by doing the things we love.
Another lyric we can’t stop thinking about is, “Is it part of surviving?” Sure, this is probably a rhetorical question, but we’ve been thinking about it for hours. Are we bending backward to try and fit in, trying too hard to please everyone, and thinking this is a must? Let’s be honest; not everyone will be our bffs, which is okay.
Like us, Emei is more than likely on our minds all the time. Luckily for us, Emei is bringing her CYNICAL TOUR to Europe in 2024. You can grab your tickets here!
What do you love about Emei? Is she on your mind ‘711?’ Let us know in the comments or tweet us @thehoneypop! You can also catch us over on Facebook and Instagram.
TO LEARN MORE ABOUT EMEI:
INSTAGRAM | TIKTOK | TWITTER | YOUTUBE
