If Florrie isn’t on your radar yet, allow us the honor of introducing you! Florrie is the soft pop artist of all of your dreams and has just come out of one of the best albums of 2024 so far with The Lost Ones. We were so beyond obsessed with the album as soon as we listened that we knew we had to pick Florrie’s brain all about this album and what went into crafting it. We hope you love this chat as much as we do!
Listen to The Lost Ones here!
Hi Florrie! Thank you so much for taking the time to talk with us! To start us off, how would you describe who you are as an artist to anyone who is just now discovering you?
I think it’s hard to talk about yourself from an outside perspective.
But I would say I make uplifting, anthemic, pop music that is pretty eclectic. There’s electronic elements, there’s live elements. It’s pretty positive, even if the subject matter is a little dark. It’s there to uplift people.
The Lost Ones just came out. Where are you at with emotions surrounding releasing your debut album?
I’ve actually only just caught up with it because I’ve been on tour in the US for three weeks, and I’ve been in the tour bubble. I just can’t believe it’s crept up so quickly.
It feels like a really special moment that and I’m excited for people to have the music
When crafting the tracklist for The Lost Ones what made you want to reimagine ‘I Took A Little Something?’
“I Took A Little Something” is a fan favorite, and I always get messages about it.
It was one of the first, really early tracks that I released and it’s one of those songs that always gets people up and dancing and feeling good about themselves.
We know the process of crafting this album has been a lengthy one, with songs from it coming out as early as December 2023, why do you think it was so important for you to truly take your time to release this body of work?
It did take a long time to make the record, but I think that’s also because I had the luxury of time, so I was really able to immerse myself in the process. With Brian, my co-producer, that’s the way we work. We jump around between track. It’s not like we work on one track and finish it, we’re always going back. We’re always trying to improve or come up with different ideas and make it the best record we can. So the actual production process took a long time, and then I was really lucky to find a great manager and a label who wanted to come on board. I planned to release it last year, but because they came on and they wanted to give it proper time to get to know it and kind of come up with a plan for releasing it.
When crafting these tracks, was there one in particular that you immediately could imagine visuals for?
I actually work in a very visual way, so I’m always dreaming up little video ideas or imagining how a song would feel to play live. That’s really important for me. I want to have the audience experience the feeling of togetherness, like all singing together, and having good energy. I often work in that way, so I’d say all of them.
When crafting a project it’s really easy to give all the thanks to the people who helped bring it to life, what we wanted to know is what is one thing during this album process you really want to give yourself a pat on the back for?
That’s such a nice message! I think getting through, not giving up. I know how close I was, and actually, the people who helped bring it to life really also helped me out of this bad place I was in.
I’m really proud that I have stuck at it, and it’s been worthwhile.
I get messages all the time from people saying how my music has helped them or impacted them in some way. That is what keeps me motivated.
You’re in a unique place with this album, because not only are you providing vocals, but you’re also on the drums, do you think that being able to be behind both the musical and the lyrical/vocal aspect of these tracks kind of gives you a deeper understanding of the music? A deeper connection to it?
I don’t really know any different, because I’ve always done that. Maybe one difference with this record is I did create it with Brian Higgins, who I worked with for a long time, but he used to solely produce my records, and I would write them, whereas now it’s a much more collaborative process.
We know that you took a bit of a step away from music, do you feel like that was essential in this album being made?
I don’t think it would be the same album if I hadn’t, and that’s something I really love about it. It follows my journey from being very lost and not feeling like I had a purpose, or a reason to make music anymore and finding my way back to who I am as an artist, but also as a human. I hope that people take that message away from it and that you can find hope in the darker times out there.
Aside from the new album, you just went on tour. What can fans expect to see from these live shows? What is a song from the record you’ve been particularly excited to bring to life in that way?
I think my favorite song to play is if it’s been a hard night.
I love playing guitar, I know I’m first and foremost a drummer, but on stage I always love to be doing something. I think that’s because, in my mind, I’m first and foremost a musician before I am a singer or a front person. I love drumming and playing guitar.
Once again thank you so much for chatting with us! Before we let you go, what can fans expect as we head into the post-album release time frame?
I’ve been asking myself the same thing. Today, I was in the studio and I was working on a new song. I’m just excited now that I’ve got a little bit of momentum and people are ready for music.
I just wanna keep writing, releasing, and hopefully playing some more shows.
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