We love Ellie Goulding here at THP, and we think her latest album, Brightest Blue, is some of her best work to date! She recently began her UK tour in support of the record, and aside from performing hits like ‘Lights,’ ‘Close to Me,’ and ‘Burn,’ Ellie is using her time onstage to spread awareness on an issue close to her heart.
Ellie started working with the United Nations as an environment ambassador in 2017 and became an official COP26 advocate earlier this year. In both roles, she’s been able to work towards change in the face of the climate crisis while educating her fanbase and the general public. What a hard-working queen!
Now Ellie’s bringing the sustainability effort to her UK tour, after making sure physical copies and merch for Brightest Blue used biodegradable packaging and organic cotton. With help from UK tour managers Jane Deady and Lucy Augusta Perna of Live Nation, she’s been able to make a huge difference in just a few weeks while raising awareness about climate change.
My young fans in particular are very worried about the climate crisis and this is about me stepping up for them and their collective future. Backstage, my team has worked tirelessly to address all our impacts and I hope others will follow. There’s such an opportunity to move my industry towards net-zero because we touch on so many different areas. We should be doing every damned thing to transition to a clean, green industry and we have to do it right now.
The venues are using renewable energy sources to power the lights and sound, and they eliminated all backstage plastic use. Just imagine how many single-use plastic water bottles the performers and crew would usually go through between rehearsals and live shows!
Even the tour’s backdrop emphasizes how important it is to take action against climate change – lighting designer Cate Carter helped make a cool interlude to play between songs, with a message from Ellie herself:
It’s time to put the Earth first. We can choose our future. We can choose our climate reality. But only if we act now. Let’s be the generation to end climate change. Let’s be the generation to restore nature.
We think it’s so cool how Ellie is taking a stand for such an important issue! Groups like Reverb have already helped our faves like P!nk, Shawn Mendes, and The 1975 to give their tours a sustainable makeover, and hopefully, these tours will inspire others to take the eco initiative even further. We’re so excited to see what the future of concerts can become with these ideas in place.
What do you think of Ellie Goulding’s Brightest Blue album and tour? Let us know in the comments below or on our Twitter @TheHoneyPOP! And if you’re in the UK, you can grab your tickets for the last few tour dates on Ellie’s website.
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